Product & Content Marketing Manager; First Marketing

Product & Content Marketing Manager (First Marketing Hire)

Remote (NYC Preferred), 25% travel to events

We are a fast-growing startup transforming revenue management software for the multifamily housing industry. Our AI-powered platform leverages data analytics and machine learning to optimize rental pricing, improve occupancy rates, and create revenue opportunities for property owners and managers. We are looking for our first marketing hire to scale our go to market efforts. Rentana’s founding team has built four multi-billion dollar software companies and two proptech companies sold to Appfolio (Dynasty) and Airbnb (Urbandoor).

We are looking for our first marketing hire
, a creative, organized, and strategic Product & Content Marketing Manager. This role is for someone who thrives in a builder environment: rolling up their sleeves, managing external partners and advisors, and eventually bringing resources in-house as the team scales.

You’ll shape how we tell our story, grow our audience, and bring new product launches to market through great content, digital campaigns, events, and PR. If you’re a creative storyteller who loves pairing ideas with measurable impact, this is your chance to build the voice and marketing engine of a fast-growing company.

• Be the foundational marketing leader in a growing company.
• Shape the brand, voice, and growth strategy from the ground up.
• Work closely with leadership, product, and sales to define our market presence.
• Opportunity to grow into a leadership role as the company scales.

• Stay deeply connected with the product team to understand roadmap, new features, and launches.
• Translate product capabilities into customer-facing narratives that resonate with prospects and users.
• Develop go-to-market strategies for new product releases, coordinating across teams.
• Create and refine sales enablement content (pitch decks, one-pagers, case studies, demo scripts) to support the sales team.

• Develop and own a repeatable content strategy and editorial calendar across blog, Linked In, and newsletters.
• Create and oversee thought leadership content
  , including premium reports, case studies, and whitepapers.
• Manage a monthly webinar series
  : end-to-end production, promotion, and follow-up engagement.
• Launch and maintain a thought leadership newsletter
  , ensuring consistent voice and value.

• Own Rentana’s Linked In presence
  . Plan, write, schedule, and track performance of regular posts that drive engagement and thought leadership.
• Build a consistent brand voice and visual identity across all channels.
• Keep the website updated with fresh content, optimized messaging, and performance tracking.

• Support conference and event presence with Sales Team
  , including promotion, booth coordination, and amplification.
• Support gifting and brand initiatives
  , ensuring consistent brand expression.
• Collaborate with design to refine and maintain brand identity.

• Manage external marketing advisors, agencies, and freelancers.
• Build processes and infrastructure to bring key resources in-house over time.

Act as the marketing lead across the company
, partnering with product, sales, and leadership.

About You:

• 5+ years of experience in B2B product marketing, content marketing, or related roles.
• Nice to have:
  Prior proptech and or multifamily experience.
• You’re a storyteller at heart who can translate data and product features into engaging content.
• You’re hyper organized and can manage across internal and external teams.
• You love taking ideas from concept to launch - whether that’s a webinar, a case study, or a campaign.
• You’re motivated by results, not just activity.

• Experience in real estate or property technology is a plus.

Interested candidates should submit their resume to our application form.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.