Lifecycle Marketing Manager, App

Position: Lifecycle Marketing Manager, PEOPLE App
Location: New York

** Job Title
** Lifecycle Marketing Manager, PEOPLE App
** Job Description
****** I.

Job Summary ** |
* Major goals and objectives.
*** Dotdash Meredith is seeking a Lifecycle Marketing Manager to support and execute the lifecycle marketing strategy for the PEOPLE app, one of the company’s flagship mobile experiences. This is a hybrid role based in New York, with an in-office requirement of 3 days per week.

Reporting into the Associate Director of Lifecycle Marketing & Audience Relationships for the Entertainment & Beauty brands, this role is responsible for owning the end-to-end execution of PEOPLE app lifecycle campaigns. This includes day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization—supporting a broader vision to build engagement, retention, and long-term user value.

This is a highly collaborative, execution-focused position ideal for someone who thrives in fast-paced environments, brings strong attention to detail, and is deeply comfortable with mobile marketing and CRM tools.
** Hybrid 3x a week- (New York City)
**** In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
****** II. Essential Job Functions****
* ** Execute Lifecycle Marketing Strategy:**  + Create and project manage the development and optimization of lifecycle marketing programs and assets across onboarding, engagement, and retention as defined by the Associate Director.  + Coordinate deployment of cross-channel campaigns including push notifications, in-app messaging, and email.  + Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
* ** Creative Briefing and Asset Management:**  + Write detailed project briefs and collaborate with creative, editorial, and design teams to ensure assets are timely, on-brand, and optimized for performance.  + Review and traffic creative assets through appropriate channels for stakeholder approval.
* ** Campaign Operations:**  + Set up campaign links using Apps Flyer One Links and coordinate tagging with product and engineering.  + Maintain comprehensive documentation for all live and upcoming campaigns.
* ** Performance Reporting and Optimization:**  + Monitor and report on campaign KPIs (e.g., open rate, CTR, retention rate) using tools such as Looker, Iterable and other dashboards.  + Surface insights, propose A/B tests, and recommend optimizations to improve lifecycle performance over time.
* *
* Cross-Functional Collaboration:

**  + Work closely with product, marketing, business and audience development teams to align lifecycle execution with larger app goals.  + Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.
* ** Measurable Results Expected:**  + Timely and accurate execution of all lifecycle campaigns.  + Demonstrated improvements in user engagement, activation, and retention metrics.  + Increased operational efficiency.  + Clear contribution to meeting PEOPLE app growth and retention goals.
**** III.

Minimum Qualifications and

Job Requirements ** |
* All must be met to be considered.
**** Minimum 5 years of hands-on experience in lifecycle marketing, CRM, or mobile app marketing, preferably in a subscription-based or consumer tech environment.
* Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.
* Strong familiarity with tools such as Apps Flyer, Braze, Iterable, or similar.
* Demonstrated success in optimizing mobile engagement through push, in-app, and/or email channels.
* Analytical proficiency in reviewing performance data and making recommendations for improvement.
* High level of organization and attention to detail, with experience managing multiple priorities.
* Excellent written and verbal communication skills.
* Comfort working in a highly matrixed, cross-functional environment.****% Travel Required (
*** Approximate***):
** Occasional travel (~5%) may be required for team meetings or training
** It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color,…