Director, Marketing - Brooklyn Nets

Location: New York

BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

Summary

The Director, Marketing – Brooklyn Nets, will lead marketing strategy and execution to cultivate generational fandom and drive revenue for the Nets. This role will develop plans to drive fan growth and affinity, capture and analyze consumer insights, implement annual marketing initiatives, including ticket sales campaigns, and lead reporting, performance tracking & value of programming.

The Director will be an analytical marketer, digital authority and creative strategist to foster fan acquisition, loyalty and retention. The individual will function as a key collaborator with the Basketball Operations, Ticketing, Partnerships, Communications, Community, Consumer Technology and Data, Insights & Analytics teams to develop impactful programs that deliver cross-functional business objectives for the Brooklyn Nets. You will serve as an internal champion within Marketing, educating the broader team on goals, target audiences & strategies, and ultimately craft tactics to engage the fan base across our pillars of basketball, community and culture.

What You Will Do

• Goal Setting:
Establish objectives, pinpoint key audiences, conceptualize priority programs, craft yearly marketing schedules, build marketing strategies, and design measurement frameworks.

• Project Leadership:
Steward planning, development and execution of marketing projects & campaigns across the full project lifecycle (initiation through post-launch).

• Campaign Development:
Build and implement go-to-market campaigns to promote priority initiatives across ticket sales, merchandise, activations and events.

• Audience Engagement:
Coordinate with Consumer Marketing on performance marketing tactics, audience targeting strategies, and consumer journeys that align with brand goals and critical metrics.

• Brand Positioning:
Collaborate with Brand Strategy and Creative teams to craft and implement comprehensive brand strategy, attributes, tone, voice & messaging.

• Brand Manifestation:
Build strategies with Content, Merchandising & Game Presentation teams to ensure brand consistency and alignment across consumer touchpoints and experiences.

• Digital Marketing:
Employ digital marketing channels including paid media, email, web, and app, to reach and engage target audiences to convert on our campaigns.

• Youth Marketing:
Lead a comprehensive youth marketing strategy, inclusive of Kids Games and a Kids Club digital presence, to drive generational fandom.

• Marketing Analytics:
Coordinate research to improve understanding of market conditions and fan behaviors, apply insights to guide strategies and measure campaign efficiency.

• Team Leadership:
Lead, mentor, and develop team members, encouraging a collaborative and high-performing work environment, and coordinate relationships with key collaborators.

What You Will Bring

• 8+ years of experience in Marketing, serving in Brand Manager, Consumer Marketing and/or Marketing generalist roles.

• Experience working in sports or entertainment is a major plus.

• A track record of effectively developing marketing strategies, implementing activation tactics, and demonstrating value for consumer-facing brands.

• Experience with market research, consumer insights and audience segmentation/development.

• Understanding of customer acquisition, conversion and retention marketing principles.

• Team-first demeanor, with the ability to nurture productive, trust-based relationships.

• Capacity to excel in a fast-paced environment, delivering projects on brief and within timeline.

• Stay informed about industry trends and highlight standard practices for consideration.

Who You Are

• Strong project leader who excels at motivating teams and taking accountability to meet goals.

• A methodical marketer, capable of applying data to inform business strategies and…