Marketing Specialist: Paid Social Ads & Influencer Marketing

Overview

We are seeking a motivated and detail-oriented Entry-Level Marketing Specialist to support the execution of integrated marketing initiatives across paid social advertising, organic social media, influencer marketing, and brand partnerships. This role is ideal for an early-career marketer looking to gain hands-on experience across multiple digital and brand-building channels while working closely with senior marketing and creative teams.

• Paid Social Advertising
  • Assist in the setup, monitoring, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), Tik Tok, Linked In, and others as needed
  • Help manage creative assets, copy variations, and audience targeting under guidance from senior team members
  • Compile performance reports and assist with analyzing key metrics such as CTR, CPC, conversions, and ROAS
• Organic Social Media
  • Support the planning, creation, scheduling, and publishing of organic social content across multiple platforms
  • Assist with community management, including monitoring comments and messages and escalating when appropriate
  • Track organic performance metrics and help identify content trends and opportunities
• Influencer Marketing
  • Support influencer discovery, research, and outreach aligned with brand guidelines and campaign goals
  • Assist with campaign coordination, including tracking deliverables, timelines, and approvals
  • Help manage influencer content, usage rights, and basic performance reporting
• Branding & Partnership Support
  • Assist in researching and evaluating potential brand partnerships and collaborations
  • Help coordinate partnership activations, including asset collection, timelines, and communication tracking
  • Support reporting and recap materials for branding initiatives and partnerships
• General Marketing Support
  • Maintain organized project documentation, content calendars, and reporting files
  • Collaborate cross-functionally with creative, strategy, and account teams
  • Stay informed on social media, influencer, and digital marketing trends

Required

• Solid understanding of major social media platforms and how brands use them
• Knowledge of Meta Ads and Tik Tok Ads Manager for campaign setup and reporting
• Design-focused eye who can create beautiful reels and images
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to manage multiple tasks and deadlines in a fast-paced environment

Preferred

• Internship, coursework, or hands-on experience with paid social platforms or social media management tools
• Familiarity with influencer marketing platforms or creator ecosystems
• Creative mindset with an interest in content and branding

• Hands-on experience across paid media, social, influencer, and brand partnerships
• Exposure to campaign strategy, execution, and performance analysis
• Mentorship and growth opportunities within a collaborative marketing team
• A strong foundation for career advancement in digital and brand marketing

Please apply with your portfolio, work samples of influencer campaigns and ads campaigns you've launched, along with design work.