Head of Communications & Cultural Partnerships

About the Role

We’re looking for a
Head of Communications & Cultural Partnerships
to own how our brand shows up in culture.

This role sits at the intersection of
media, culture, partnerships, and narrative
. You’ll be responsible for shapingwhat stories we tell,when we tell them, andwho we tell them to— working directly with top-tier culture publications and managing PR agencies as execution partners.

This is not a traditional PR role. This is about
taste, timing, and credibility
.

Narrative & Brand Voice

• Own the brand’s external narrative and cultural positioning
• Translate product drops, collaborations, and platform milestones into editorial-worthy stories
• Decide what is PR-worthy — and what is not

Media & Cultural Relationships

• Build and maintain direct relationships with editors, writers, and cultural taste makers
• Engage with top-tier outlets such as Complex, Hypebeast, Highsnobiety, and similar
• Act as a trusted cultural voice for the brand externally

PR Agency Management

• Select, brief, and manage boutique PR agencies
• Ensure agencies execute against the brand narrative (not define it)
• Approve pitches, placements, and timing

Campaign & Drop Strategy

• Align media moments with major drops, collaborations, and launches
• Coordinate PR timing with marketing, creative, and product teams
• Support experiential moments, pop-ups, and special activations

Cross-Functional Leadership

• Work closely with founders, creative, marketing, and partnerships
• Protect brand integrity while driving visibility and relevance

Ideal Background

• 7–12+ years in communications, culture, collectibles, fashion, media, or entertainment
• Experience working with or pitching to top culture publications
• Strong editorial judgment and cultural instincts
• Comfortable managing agencies and senior stakeholders
• Experience with drops, collaborations, or culture-led brands