Platform Media Specialist

Overview

Current job opportunities are posted here as they become available. Subscribe to our RSS feeds to receive instant updates as new positions become available. Created 36 years ago, the PCA Group of Companies (PCA) is a privately-owned, global beauty holding company. Currently being led by the founders and the next generation of the family, the Group spans ~1500 employees in 5 geographic locations around the world, focused on omnichannel distribution and fulfillment for the beauty category.

Multiple subsidiaries with a distinct leadership, business direction, and separate financial structure.

Job Summary: Our Platform Paid Media Specialist will play an integral role in the growth of our brands by supporting execution of marketing strategies on platforms domestically and internationally through PPC search campaigns on Amazon, Walmart, Target Roundel, Temu, Shein, Criteo and other emerging marketplaces. They should possess an appreciation for brand values, aesthetics, and market positioning, as well as a deep understanding of the overall marketplace ecosystem (i.e., understanding of on-page SEO).

This is a client-facing role for a critical and strategic thinking, charismatic, and creative individual who is passionate about growing their experience in biddable media and full funnel marketing.

The ideal candidate will manage on-platform marketing campaigns across Amazon Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, Amazon DSP, Walmart Sponsored Ads, Criteo, and related platforms. In addition to strong PPC expertise, the candidate should possess foundational knowledge of Amazon DSP.

• Manage PPC campaigns for a portfolio of Health & Beauty brands on Amazon, Walmart and emerging marketplaces
• Maintaining and optimizing campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
• Daily monitoring and making campaign optimizations, using advanced analytics and software automation
• Professionally and efficiently present results to clients and internal stakeholders on a bi-weekly, monthly and quarterly basis
• Support in creation and delivery of effective media plans as it relates to paid search directly on the platform, working closely with the greater marketing team to strategize growth by brand

• Bachelor's Degree or Equivalent Experience
• Minimum of 1-2 years of Pay Per Click Marketplace Advertising experience on Amazon and
• In depth understanding of marketplace systems such as Amazon Seller Central, Amazon Vendor Central, Walmart Seller Center, etc.
• Comfortable working with 3rd party automation systems such as Xnurta, to optimize campaigns at scale
• Strong keyword research skills and ability to use tools such as Helium
  10, Jungle Scout, Pacvue, etc., effectively
• Proven ability to understand high-level brand goals and how they translate into paid media strategy when applied via online technologies
• Process-oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Ability to effectively communicate processes and tactics to Manager & leadership, brand partners, peers, and junior members of the team that might be brought on board in the future
• Excellent writing and communication skills
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

• Phenomenal discounts on products within the beauty industry and beyond
• Medical, Dental, and Vision, along with supplemental benefits available after 60 days
• 401 (k) available after 1 year of service with up to a 4% match
• 17 days PTO and 6 Paid Holidays
• Salary commensurate with experience $70,000 - $ 80,000 a year

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The PCA Group of Companies recognizes and values the benefits of a diverse workforce.