Senior Manager, Acquisition Marketing

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About the role

The Senior Manager, Acquisition Marketing is responsible for driving traffic, leads, and new client acquisition through high-performing, data-driven digital channels. This role will own the strategy and execution across Paid Media, SEO/SEM, and Co‑Op marketing initiatives, with a relentless focus on ROAS, CAC, and scalable growth.

This leader will balance strategic planning with hands‑on optimization, partnering closely with agencies and internal stakeholders to convert demand into measurable business results. The ideal candidate is analytical, performance‑obsessed, and deeply experienced in acquisition marketing within a fast‑paced, consumer‑driven environment.

What you'll do

• Own the full‑funnel acquisition strategy to drive qualified traffic, leads, and new client growth
• Establish and manage performance targets across ROAS, CAC, conversion rates, and customer lifetime value
• Continuously optimize channel mix, spend allocation, and testing roadmaps to maximize efficiency and scale
• Lead planning, execution, and optimization of paid media across search, social, display, and emerging platforms
• Oversee agency partners to deliver integrated acquisition campaigns aligned to growth goals
• Manage co‑op marketing programs with partners to unlock incremental investment, increase reach, and improve performance efficiency

• Own SEO and SEM strategy to drive sustainable, high‑intent traffic and acquisition growth
• Partner with agencies and internal teams to optimize technical SEO, content strategy, and on‑page performance
• Continuously monitor keyword performance, bidding strategies, and search trends to improve acquisition outcomes
• Drive high‑quality traffic and lead generation across all acquisition channels
• Partner with website and lifecycle teams to optimize landing pages, funnels, and conversion paths
• Champion A/B testing, experimentation, and CRO initiatives to improve conversion rates and acquisition efficiency

• Leverage analytics to evaluate performance across the acquisition funnel and customer lifecycle
• Track spend, forecast performance, and clearly report on the impact of acquisition investments
• Translate data into actionable insights to inform strategy, testing, and future investment decisions

• Partner closely with Brand, Retail, and Operations teams to ensure acquisition efforts support broader business objectives
• Align acquisition strategies with studio‑level priorities and local market needs where applicable
• Maintain strong relationships with external agency partners, ensuring accountability and performance excellence
• Identify new channels, tools, and…