Director, Marketing

COMIC RELIEF

Comic Relief believes comedy can move culture and change the world. We use its power to shift perspectives and bring people together to help end childhood poverty. To date, we have helped over 50 million children and families, and counting. Join us.

Candidates should be based in the NY metro area. We are a hybrid organization and work three days per week in our downtown New York City office.

Comic Relief is seeking a Director of Marketing to lead the strategy and execution of marketing efforts in service of our mission to use comedy and entertainment to create lasting social change. This is a senior, hands‑on role responsible for building awareness, growing audiences, and driving engagement and fundraising across campaigns, content, and live comedy events.

Reporting to the Chief Creative Officer, the Director of Marketing will translate Comic Relief’s impact strategy into a clear, cohesive marketing engine—one that harnesses culture, comedy, and creativity to reach new audiences and mobilize them to act.

This role requires a rare blend of strategic rigor and executional fluency, with experience spanning commercial entertainment marketing and nonprofit or advocacy‑driven work.

This is not a traditional nonprofit marketing role. The Director of Marketing will help define and deliver a new impact model—one that harnesses the full power of comedy, culture, and capital to tackle childhood poverty.

You’ll be building the marketing engine behind that ambition.

• Develop and own Comic Relief’s integrated marketing strategy across awareness, fundraising, and event-driven campaigns
• Align marketing priorities with organizational goals, impact strategy, and creative direction
• Serve as a strategic partner to the CCO, helping shape how Comic Relief shows up in culture and communicates its mission

• Lead media strategy, planning, and execution across paid, owned, and pro bono channels
• Acquire and manage donated media and in‑kind support, working closely with partners and agencies
• Drive audience growth, ticket sales for benefit comedy shows, and donor acquisition and retention
• Manage the trafficking, placement, and optimization of creative assets across paid, owned, and pro bono media channels
• Oversee media agencies and vendors, ensuring strong performance and accountability
• Partner within the department and across the organization to ensure goals are met and campaigns are delivered efficiently and effectively

• Oversee day‑to‑day implementation of campaigns, ensuring timelines, budgets, and deliverables stay on track
• Partner closely with creative, development, and external stakeholders to deliver cohesive, high‑impact work
• Build systems and processes that enable smart testing, learning, and iteration

• Define success metrics across awareness, engagement, fundraising, and conversion
• Analyze performance and translate insights into actionable improvements
• Ensure marketing decisions are data-informed without losing sight of cultural relevance and creative impact

• A strategic marketer who can also roll up their sleeves and execute
• Equally comfortable building a long‑term growth plan and troubleshooting a live campaign in real time
• Experienced in entertainment or consumer‑facing marketing, with a strong understanding of how culture, talent, and content drive attention
• Experienced in nonprofit, advocacy, or mission‑driven marketing, with sensitivity to tone, trust, and impact
• Fluent in media strategy, agency management, and performance measurement
• Collaborative, decisive, and comfortable operating in a fast‑moving, creative environment
• 8–12+ years of marketing experience, with leadership responsibility
• Experience spanning entertainment marketing (film, TV, comedy, music, live events, or consumer brands) and social impact or advocacy work
• Proven success driving awareness, engagement, and conversion at scale
• Deep fluency in paid media platforms, including hands‑on experience with social and digital ad managers (Meta, Google, Tik Tok, You Tube, The Trade Desk and similar platforms)
• Experience using…