Marketing Coordinator II

Job Description

• The Coordinator:
  Brand Strategy and Go To Market contributes across the full campaign development lifecycle – creating strategic briefs, coordinating cross-functional teams and ensuring flawless execution across creative, product, CRM, media, and other stakeholders. The Coordinator also plays a critical role in aligning global markets, sharing plans to ensure consistency, cohesion, and maximum impact worldwide.
• By blending strategic thinking with operational excellence, this role helps deliver integrated marketing campaigns that elevate the brand and drive key brand health metrics. The ideal candidate is an entertainment enthusiast with a deep passion for culture and what's next.
• They stay plugged into cultural conversations, drawing inspiration from music, film, fashion, sports, and social media and channel this awareness into creating relevant, insight-based, fresh, and impactful campaigns.
• This role requires 1–2 years of marketing experience at an entertainment brand or agency. This is a New York–based hybrid role with an in-office requirement of three days per week.

• Draft campaign briefs that translate business goals and creative vision into clear direction for cross-functional partners and external agencies.
• Pitch and develop insight-driven, culturally relevant campaign ideas designed to spark conversation and generate earned media.
• Share campaign plans, best practices, and toolkits with international teams to ensure global alignment and localized impact.
• Track campaign timelines, budgets, and KPIs reporting on performance and identifying optimization opportunities.
• Act as a connector across teams, ensuring collaboration, transparency, and seamless execution throughout the campaign.
• Assist in cross-functional share outs of brand campaign efforts with social, creative, media planning, growth marketing, international marketing, merchandising, retention, original marketing, corporate communications, operations, and international teams.
• Work to build rapport, credibility, and influence across multiple stakeholders in a highly matrixed organization.
• Maintain an informed perspective on as much HBO, Max and Theatrical content as possible.

• Bachelor's degree and/or relevant experience.
• 1-2 years of experience in brand marketing at an entertainment company or creative agency.
• A foundational understanding of DTC streaming marketing including creative approaches (clip-based versus conceptual), process, different messaging touchpoints / owned channels (i.e. in-app, O&O linear, organic social, etc.).
• A strong understanding of cultural trends, pop culture, and the entertainment landscape, with the ability to identify insights into marketing strategies.
• Demonstrated experience supporting cross functional teams, including creative, media, product and CRM, media relations, and legal, in campaign development and execution.
• Experience drafting briefs, coordinating timelines and tracking deliverables across multiple stakeholders.
• Exceptional written and verbal communication skills, with the ability to synthesize information and tailor messaging for different audiences.
• Highly organized with strong project management skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Excellent at critical thinking and problem-solving.
• A natural relationship-builder who excels at cross-functional collaboration in a highly matrixed organization. Collaborative, adaptable, and comfortable working under tight and shifting deadlines.
• Strong deck-building, presentation and communication skills.
• Proficient in Microsoft Office and , Adobe Suite experience a plus.