Director, Brand Strategy

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

The Director, Brand Strategy is the lead for uncovering breakthrough customer insights and translating them into big, creative marketing ideas for CoLab clients. This role is part of the creative organization, tightly integrated with creative teams, and reports to the SVP/Head of Brand Strategy. The Director will drive the evolution of marketing to meet the needs of today’s empowered consumer, demonstrating data, creativity, and critical thinking.

• Leverage customer insight to inspire and guide the development of innovative brand strategies and creative marketing ideas.
• Identify high-impact opportunities for developing breakthrough customer insight that drives brand growth.
• Create and apply innovative approaches for uncovering customer insight, using both qualitative and quantitative research.
• Proactively determine where in-depth understanding of consumer attitudes and behaviors can enhance client marketing success.
• Translate key customer insights from client and CoLab data into actionable marketing program implications.
• Partner with primary researchers, analytics teams, and client research organizations to improve the value of insights for marketing programs.
• Optimize the impact of customer insight in the creative/program development process by inspiring and collaborating with creative teams.
• Apply and champion CoLab’s strategic approach to brand development, encouraging a ‘pull’ approach to marketing.
• Lead team brainstorms to efficiently generate breakthrough insights and enhance team contributions.
• Build productive collaboration and enable successful teamwork across fields.
• Demonstrate the impact of Brand Strategy by creating demand for its contributions.
• Manage and mentor mid-level strategists/planners.

• At least 7 years’ experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or large DM firm strategic planning group).
• Expertise in qualitative research and experience applying innovative qualitative research techniques.
• Familiarity with interpreting and applying quantitative research.
• Undergraduate degree or equivalent experience in a relevant field (e.g., history, American studies, political science, anthropology/sociology, journalism, or psychology); graduate degree (MBA, Masters) is a plus.
• Familiarity with segmentation, analytics, and media research tools is a plus.
• Exceptional customer insight skills and intuitive ability to understand consumer motivations.
• Ability to distill ‘human truths’ from complex data sets.
• Passion and empathy for the consumer’s perspective.
• Up-to-date knowledge of how marketing is evolving to meet the needs of empowered consumers.
• Ability to challenge teams to uncover ‘what’s in it for the customer.’
• Experience applying insights to marketing program development.
• Strong communication, writing, and influence skills.
• Inspirational leadership style and a passion for working with creative people.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

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