Social & Content, Manager

Farrynheight is a collective of strategists, marketers, creatives, and cultural connectors who raise brands that win. We bridge the gap between bold, big-picture agency vision and everyday in-house excellence—partnering with brands at every stage of their journey. Through our three distinct studios—Social & Influencer, Integrated Brand Marketing, and Creative—we help companies like Coca-Cola, [solidcore], Marriott, and Walmart shape strategy, spark relevance, and show up powerfully in the world.

As the Social + Content Manager at Farrynheight, you will be a pivotal individual contributor responsible for driving our clients' social media strategies and content creator partnerships to enhance brand awareness and engagement. You will play a key role in developing and executing innovative social media campaigns, cultivating relationships with creators, and fostering engagement within online communities.

• Develop and execute comprehensive social media strategies that align with clients' business objectives and brand identities, leveraging insights and best practices to maximize impact and ROI.
• Conduct market research, competitor analysis, and audience segmentation to inform strategy development and decision-making.
• Identify emerging trends, platforms, and technologies to stay ahead of the curve and capitalize on new opportunities for engagement and growth.

• Lead the identification, evaluation, and management of creator partnerships to amplify clients' messaging and reach target audiences effectively.
• Cultivate and maintain relationships with content creators, negotiating partnerships and collaborations that align with clients' goals and values.
• Oversee campaigns and activations, including contract negotiation, content approvals, and performance tracking.
• Implement content calendars and schedules, ensuring consistent posting frequency and alignment with clients' brand identities and messaging.
• Monitor content performance and engagement metrics, analyzing data and insights to identify opportunities for optimization and improvement.
• Make recommendations for content refinement and strategy adjustments based on data-driven insights and performance analysis.

• Lead the development of engaging and relevant social media content, including graphics, videos, captions, and stories, to drive user engagement and interaction.
• Collaborate with internal teams and clients to develop content ideas, themes, and campaigns that resonate with target audiences and align with brand objectives.
• Source and curate compelling content from external sources to supplement clients' social media feeds and provide value to followers.

• Foster relationships with followers and customers by actively engaging with comments, messages, and mentions on social media channels.
• Monitor conversations and trends within clients' online communities, responding to inquiries, addressing concerns, and amplifying positive feedback.
• Implement strategies to encourage user-generated content, facilitate discussions, and cultivate brand advocates and ambassadors.

• Monitor and analyze social media performance metrics and KPIs, providing regular updates and reports to internal stakeholders and clients.
• Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness.
• Present findings and recommendations to stakeholders, demonstrating the impact of social media efforts on business objectives and ROI.

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 3 years of experience in social media management, influencer relations, or related roles.
• Strong understanding of social media platforms, trends, and best practices, with hands-on experience in content creation, scheduling, and engagement.
• Excellent communication and interpersonal skills, with the ability to engage and interact effectively with diverse audiences.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.