Business Manager, Social Branding

Overview

The Business Manager should have 2-5 years’ account management experience and will be involved with every aspect of integrated social campaigns for our Nissan client. You will own several different social-first campaign work streams and drive them forward autonomously with oversight from a Sr. Business Manager. You should be a proactive problem-solver with the ability to take detailed briefs and multiple sources of information and distill them into a clear plan of action for both internal and client teams alike.

To do so, you will work closely with internal departments, interagency partners, and your clients to bring together strong collective thinking and campaigns that break through.

The role requires careful client management, so strong organizational skills and client-facing experience is a must. You should be able to build camaraderie and trust with your clients and internal teams.

To be successful in the role, you should have primary experience in social media, video production, and a strong understanding of integrated campaign management across different channels including experiential and partnerships.

You have mastered the art of “storytelling” and are able to develop and confidently present a compelling argument. You present complex information in a way that is easily understood. And demonstrate good business sense in thinking like a client, consumer, and competitor.

The Business Manager will establish close client relationships, lead client and internal meetings, and partner and collaborate with Project Management to make sure the work is delivered on time, on brief and on budget. The BM will also be responsible for tracking all client approvals, trafficking finished work, and managing the final assets.

• Strong ability to develop, manage, coordinate and implement integrated social media and/or partnership-driven campaigns from client business objectives.
• Leads campaigns with social mindset – has a love for social media, understands the landscape, fluent in what’s going on in culture
• Understands the account, the clients and competitors’ business and the process well enough to have answers to most client questions in the moment
• Oversee monthly finance updates and production budgets. Ensure approval of estimates before starting jobs. Support reconciliations.
• Articulate point of view on work. Can formulate a strong POV on deliverables and understands how to bring together different work streams in a cohesive way.
• Ensure projects have clear objectives, timelines, ownership and deliverables.
• Have articulate conversations with clients to manage feedback to get our best work through.
• Work closely with strategy to identify emerging trends to drive innovation. Monitor the competitive landscape to see what other brands are doing.
• Is comfortable bringing together IAT partners, vendors, and clients to form unified vision
• Goes the extra mile to make way for good work and a good meeting
• Masters trafficking, asset management, and server management
• Drives projects forward on a daily basis
• Anticipates storms on the horizons, develops solutions and flags to those who can help
• Empathetic to not just the team but also the client
• Builds team relationships easily and adds to the dynamism of a team
• Motivates the team and senses what they need

• Best in class social activations, campaigns and memes.
• Social publishing best practices and tools (CMS, Analytics, Benchmarking, Listening; Monitoring).
• Community management and engagement principles, with platform specificities in mind (some understanding of social media algorithms and key cultural uses).
• Paid Social principles and opportunities (dark posting, amplification, Facebook and Google platforms, eye for CTAs and redirections when needed, etc.).
• Influencer marketing principles and opportunities.
• When we meet please tell us about your fav subreddits, the best Twitter threads you’ve come across, what your Tik Tok FYP looks like, etc.

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver…