Director, Content

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

The Director, Content plays a key role in developing content strategy and activations grounded in audience insight, building influencer and partnership plans that attract and motivate audiences, and overseeing content delivery. You will report to the VP, Content and play a critical part of the new Experience Design practice, which combines Integrated Design (experience and communications strategy) and Content to build creative systems for business growth.

Role Objectives:

• Develop breakthrough content platforms and activations for our clients
• Own and develop the creative idea and work in partnership with Integrated Design on the overall experience vision
• Collaborate with internal and external stakeholders in content sourcing process to secure high quality, strategic content from partners. Includes identifying “considered set” of content creation, co‑creation and curation partners and operating “requests for content” with select partners, from brief through recommendation
• Track performance of content programs, including post‑program wrap‑ups and recommendations
• Monitor high performance content brands for case studies and best practices
• Assist client with operation of weekly content publishing forums
• Audit existing client content for re‑use and identify thematic and/or format gaps
• Manage weekly status reports and calls

Minimum Qualifications

• 8+ years in marketing, content, communications or related field, including 2+ years in content marketing
• Excellent communication skills (written and verbal) and ability to sell‑in ideas
• Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs
• Branded entertainment, entertainment marketing, and product placement knowledge
• Strong editing and proofreading skills
• Exposure to production and general knowledge of the TV/digital production industry
• Deep familiarity with entertainment and consumer trends, with the ability to translate them into insights
• Superior organization skills and ability to lead cross‑functional teams and oversee execution of numerous projects simultaneously
• Exposure to working with creative teams and senior management
• Strong client relations skills and ability to think strategically from a client’s perspective
• Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward
• Entrepreneurial approach to finding and securing new opportunities
• Proven experience in construction of marketing programs and exposure to contract negotiations
• Highly collaborative – a team player capable of managing clients,…