Product Marketing Manager, Enterprise

Overview

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels.

We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey.

This role will focus on developing and optimizing vertical-specific messaging and content for Healthcare, Insurance, and Financial Services to ensure Scale resonates with core buyers in these sectors. The ideal candidate combines strategic thinking with hands-on execution.

You will:

• Develop clear, compelling messaging for enterprise offerings tailored to key personas within Healthcare, Insurance, and Financial Services.
• Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders.
• Drive marketing programs around each vertical to contribute to pipeline targets
• Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.
• Support the creation of case studies highlighting customer success within your assigned verticals.
• Partner with product, engineering, sales, and growth marketing to create a cohesive customer experience
• Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
• Manage the digital footprint for our Vertical Enterprise offerings across our website, marketplace listings, and analyst platforms

• 5+ years of experience in product marketing in B2B enterprise environments, including at least one vertical sales-led growth motion
• An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.
• Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
• Ability to influence at all levels, including executive, and to work across functions
• An outstanding level of attention to detail

• Experience marketing AI products or services

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You’ll also receive benefits including, but not limited to:
Comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

Note:

This paragraph reflects compensation and benefits language and is not a guarantee of any specific compensation or benefits.

Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the locations of San Francisco, New York, Seattle is:

$171,600 — $214,500 USD

PLEASE NOTE:

Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.

At Scale, we develop reliable AI systems for the world's most…