Kate Spade Associate, Paid Search

Overview

Kate Spade New York is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio and a member of the Tapestry family, a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Job Title: Paid Search Associate

Primary

Purpose:

Kate Spade New York is looking for a Media Associate to manage Paid Search channel. This role will lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth. This position will report directly into the Sr. Manager, Demand Capture (performance) to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (buying, site, creative) and external teams (marketing agencies, vendors, partners).

• Strategy Execution
  : support Sr. Manager, Demand Capture (performance) in designing and executing paid search initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition
• Management & Quality Control
  : monitor paid search campaigns across Google and Microsoft, perform daily QA, monitor budgets & test, and provide sub-tactics optimization recommendation
• Trafficking
  : contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents and calendars, assuring all promo creatives are accounted for and executed properly
• Reporting
  : provide weekly, monthly and quarterly recap of channel performance and key learnings
• Accruals & Invoices
  : support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes with the ability to reconcile any variances between budgets and invoices
• Cross-functional collaboration
  : collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications

• Bachelor's Degree or an equivalent combination of education and work experience will be considered.
• 2+ years of specialized experience in paid search, ideally with a recognized brand in retail/fashion or at an agency
• Expertise in standard industry reporting and key paid search tools, i.e. Google Analytics
• Google ads Search & Shopping ads certificate
• Ability to understand all key marketing metrics and paid search sub-tactics performance
• Analytical mindset with strong ability to interpret data and surface insights
• Demonstrated ability to collaborate with, consult with, and influence cross-functionally
• Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps
• Ability to convey and connect both technical concepts and business context
• Comfortable working with ambiguity and a bias for action
• Strong verbal and written communication skills
• Excellent organizational skills

• Courage
  :
  Provides current, direct, complete, and actionable feedback; faces up to problems quickly and directly; not afraid to take negative action when necessary.
• Creativity
  :
  Generates new and unique ideas; connects unrelated notions; seen as original and value-added in brainstorming settings.
• Customer Focus
  :
  Dedicated to meeting expectations of internal and external customers; uses customer information for product and service improvements; builds strong relationships.
• Dealing with Ambiguity
  :
  Manages change; acts without complete information; tolerates risk and uncertainty.
• Drive for Results
  :
  Consistently exceeds goals; top performer; emphasizes bottom-line results.
• Interpersonal Savvy
  :
  Builds rapport across diverse groups; uses diplomacy and tact; diffuses tense situations.
• Learning on the Fly
  :
  Learns quickly; open to change; analyzes successes and failures for improvement; pursues solutions aggressively.

• Strategic Agility
  :
  Sees ahead clearly; anticipates future consequences; paints credible pictures and visions; creates competitive strategies.
• Developing Direct Reports and Others
  :
  Assigns challenging tasks; holds development discussions; supports career goals; builds development plans.
• Building Effective Teams
  :
  Fosters team morale; shares wins; promotes open dialogue; defines success for the whole team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on qualifications and relate to the requirements of the position, without regard to age, sex, sexual orientation, gender identity, genetic…