Director, Marketing Retail and Wholesale

Location: New York

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature.

David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
** Our Values
** At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights.

We believe in partnering with others who share these values and understand their importance.
** Job Description
**** Director, Marketing
- Retail and Wholesale
**** Overview
* * The Director, Marketing
- Retail and Wholesale will drive and execute 360 marketing plans to create synergy across all marketing areas and channels for existing collections and new launches, to elevate the overall brand image and customer experience, and drive awareness and sales.
** Retail Marketing
*** Manage the retail marketing channel including the creation of strategy, planning for new store openings, product launches, and regional initiatives. Develop, implement, and execute seasonal by-door marketing plans for 40+ retail doors (includes full price, concession, and outlet doors).
* Evaluate and recommend opportunities from DY mall partners, monitoring all channels of consumer-facing activity (i.e., digital, social, printed collateral) to ensure brand standards are met and upheld.
* Identify and develop activities designed to expand both awareness and sales; pinpoint potential brand partnerships through the deep understanding of unique consumer requirements and David Yurman product positioning. Ongoing monitoring, analysis, and reporting on competitive landscape within the luxury retail industry.
* Partner with retail team to cultivate local market relationships, identify/prioritize local opportunities and support individual store marketing plans; manage and foster external relationships to identify relevant marketing partners (i.e., hotel partners, local charities, mall partners, etc.). Work on product positioning to target defined customer segments
** Wholesale Marketing
*** Develop strategic, omni-channel marketing programs based on seasonal global initiatives for Wholesale business across Independent & National Accounts including co-op advertising plans, co-op catalogs, interactive programs, direct mail initiatives, and social media and digital marketing plans to meet and exceed sales, and support a luxury brand image for all National and Independent Account doors.
* · Analyze Independent & National Account marketing program results to optimize and ensure all planned activities achieve appropriate ROI & annual/project goal
* Partner with each Independent account to create strategic media plans for each Account that support seasonal/annual business and branding objectives, maximizing local/regional opportunities, and establish policies and guidelines for wholesale marketing initiative
* Develop strong relationships with extensive network of Independent and National Accounts, participate in seasonal marketing appointments with field sales teams, and travel to meet with key Accounts and tour key markets; communicate wholesale marketing activities and liaise with pertinent internal corporate and Field Sales contacts to ensure synergies.
** Team Management and Collaboration
*** Oversee the development of marketing team members; monitor their performance, ensuring growth…