Senior Specialist, Influencer & Social Media

Overview

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the Play Station Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth.

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Sony Corporation of America (SCA) is seeking a Senior Specialist, Influencer & Social Media to support the planning, execution, and optimization of social and influencer programs for the @Sony brand channels. This role will help program and create social-first content, support influencer activations from briefing through launch, and implement testing scenarios while collecting and analyzing performance data. The Senior Specialist will collaborate closely with the SCA Brand Development team and cross-functional partners across a wide range of social and influencer initiatives.

This is a unique opportunity for a role that oversees multiple parts of the influencer and social landscape, including end-to-end influencer activations, hands-on management of social channels, and the creation of original, platform-native content. The ideal candidate is passionate about influencer marketing and social media, thrives in a collaborative environment, and is comfortable proactively pitching new ideas, conducting influencer outreach, and identifying new opportunities to drive innovative, results-focused growth across channels.

• Proactively identify and source new influencer talent that aligns with Sony's brand pillars, including film, television, music, anime, gaming, and technology.
• Build and manage relationships with Influencers and their representatives, serving as a day-to-day point of contact throughout each activation.
• Develop clear and compelling creative briefs for influencers, outlining concepts, deliverables, timelines, and platform requirements.
• Act as a lead for day-to-day management of designated sub social channels on Instagram, Tik Tok, and You Tube, including content planning, publishing, and performance optimization.
• Partner closely with Legal, Brand, and internal stakeholders to route influencer concepts, contracts, and content through approval workflows.
• Coordinate with Sony operating companies to align on cross-brand opportunities and ensure influencer activations support broader business and IP priorities.
• Track influencer deliverables, timelines, and performance to ensure campaigns launch on time and meet objectives.
• Report on influencer and social content performance to help inform future strategy and creative decisions.
• Brainstorm, concept, and create social-first content from start to finish, including ideation, execution, and post-launch optimization.
• Collaborate with the content team to support programming calendars and ensure content aligns with channel strategy and posting cadence.
• Assist in developing platform-specific content ideas that reflect current trends while staying true to Sony's brand voice.
• Support day-to-day content execution across Sony's social channels, including short-form video, static posts, and reactive content.
• Be on the pulse of social conversation & find opportunities to make social media channels stand out.
• Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

Your qualifications and experience should include:

• Minimum 4+ years of digital marketing, social media, and Influencer marketing experience at a creative agency or in-house brand.
• Bachelor's degree is required.
• Experience leading influencer outreach and pitching creative concepts while serving as a key point of communication with internal stakeholders, influencer teams, and external partners across various levels of the organization.
• Working knowledge of social network tools, such as Sprout, , Captiv8, etc.
• Working knowledge of Adobe Photoshop and Adobe Premiere.
• Demonstrated ability to independently manage projects from brief to execution with minimal oversight.
• Strong attention to detail, particularly when finding & reviewing influencer content for brand alignment, accuracy, and approvals.
• Comfortable working in fast-paced, real-time environments and adapting quickly to changing priorities.
• Deep understanding of internet culture, trends, and platform-specific behaviors across Tik Tok, Instagram, X, You Tube Shorts, and emerging platforms.
• Ability to think creatively while also executing against clear goals, timelines, and deliverables.
• Experience working with multiple stakeholders and balancing feedback while keeping projects moving forward.
• Strong experience in editorial writing.
• Competent in understanding social media platforms,…