Senior Marketing Manager - Business and Brand

Overview

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC, we use our unique expertise, capabilities, breadth, and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities, and the planet we all share.

The US Brand and Employee Experience role plays a pivotal role in shaping, delivering, and optimizing the organization’s internal and external events & activation strategy. Working within the US Brand and Corporate and Institutional Banking (CIB) Marketing team, the role focuses on creating an events strategy for the US business to deliver impactful, high-quality events and experiences that strengthen brand positioning, drive client engagement, and support commercial growth.

This role is pivotal within the US Marketing team to help deliver best in class experiences for our clients and employees. The role holder will lead the execution of strategic events in partnership with the US campaigns team, global marketing, and external agencies. It is an opportunity to lead a high-performing team and deliver high impact experiences that provide meaningful value to our clients and drive business outcomes.

Senior Marketing Manager - Business and Brand Experiences

• Develop and deliver an internal & external event strategy for the US in line with overarching CIB & Brand objectives
• Create strategic platforms for events/event series, to streamline and build proprietary experiences that are identifiable and differentiated
• Develop experiential creative and branding, with the wider marketing services team, that delivers targeted and impactful messaging aligned to our target audiences
• Create comprehensive event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events across all cities, and for virtual/digital events
• Manage end-to-end delivery of events and roadshows, including planning, development, stakeholder alignment, vendor management, logistics, and post-event analysis
• Create best in class client and employee journeys end to end, owning the experience from initial invitation through to delegate experience, both physically or digitally across touchpoints (including virtual and hybrid formats, with global reach)
• Drive content delivery and production at events, in collaboration with other teams (including Comms), to maximize content during and post-event (e.g. filming of stakeholders and delegates, podcasts, key take-aways for wider circulation, including for social media or client comms)
• Run the Events Council operations and create recommendations on a monthly basis, delivering the operating rhythm for the council, including all documentation and touchpoints
• Socialize events/experience strategy, calendar and process to executives, stakeholders and broader internal teams as appropriate
• Deliver employee experiences that build trust and galvanize our people behind our values, culture and purpose
• Partner with business stakeholders to ensure events align with commercial priorities and deliver measurable impact
• Identify and prioritize event, sponsorship or activation opportunities that authentically align with our brand and core audiences
• Utilize digital platforms for promotion (social media, email marketing, webinars) and employ advanced event management software for real-time analytics and tracking
• Oversee budget management for US events, ensuring cost efficiency and maximizing return on investment
• Implement best practices for pre-event promotion, on-site engagement, and post-event follow-up to enhance lead generation and client engagement
• Track, analyse, and report on event performance, providing insights and recommendations for continuous improvement
• Lead a team of event…