Brand Campaigns Coordinator

Job Title:

Marketing Coordinator II

Duration: 3 months from start date with possibility to extend

Job Location:

Hudson Yards, New York, NY 10001

Pay Rate: $37.00/hr. on W2 (Without Benefits)

Shift: Hybrid, onsite Tues – Thurs.

• The Coordinator:
  Brand Strategy and Go To Market contributes across the full campaign development lifecycle – creating strategic briefs, coordinating cross-functional teams and ensuring flawless execution across creative, product, CRM, media, and other stakeholders.
• The Coordinator also plays a critical role in aligning global markets, sharing plans to ensure consistency, cohesion, and maximum impact worldwide.
• By blending strategic thinking with operational excellence, this role helps deliver integrated marketing campaigns that elevate the brand and drive key brand health metrics.
• The ideal candidate is an entertainment enthusiast with a deep passion for culture and what’s next.
• They stay plugged into cultural conversations, drawing inspiration from music, film, fashion, sports, and social media and channel this awareness into creating relevant, insight-based, fresh, and impactful campaigns.
• This role requires 1–2 years of marketing experience at an entertainment brand or agency.
• This is a New York–based hybrid role with an in-office requirement of three days per week.

• Draft campaign briefs that translate business goals and creative vision into clear direction for cross-functional partners and external agencies.
• Pitch and develop insight-driven, culturally relevant campaign ideas designed to spark conversation and generate earned media.
• Share campaign plans, best practices, and toolkits with international teams to ensure global alignment and localized impact.
• Track campaign timelines, budgets, and KPIs reporting on performance and identifying optimization opportunities.
• Act as a connector across teams, ensuring collaboration, transparency, and seamless execution throughout the campaign.
• Assist in cross-functional share outs of brand campaign efforts with social, creative, media planning, growth marketing, international marketing, merchandising, retention, original marketing, corporate communications, operations, and international teams
• Work to build rapport, credibility, and influence across multiple stakeholders in a highly matrixed organization
• Maintain an informed perspective on as much HBO, Max and Theatrical content as possible

• Bachelor's degree and/or relevant experience.
• 1-2 years of experience in brand marketing at an entertainment company or creative agency.
• A foundational understanding of DTC streaming marketing including creative approaches (clip-based versus conceptual), process, different messaging touchpoints / owned channels (i.e. in-app, O&O linear, organic social, etc.)
• A strong understanding of cultural trends, pop culture, and the entertainment landscape, with the ability to identify insights into marketing strategies.
• Demonstrated experience supporting cross functional teams, including creative, media, product and CRM, media relations, and legal, in campaign development and execution.
• Experience drafting briefs, coordinating timelines and tracking deliverables across multiple stakeholders.
• Exceptional written and verbal communication skills, with the ability to synthesize information and tailor messaging for different audiences
• Highly organized with strong project management skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment
• Excellent at critical thinking and problem-solving
• A natural relationship-builder who excels at cross-functional collaboration in a highly matrixed organization Collaborative, adaptable, and comfortable working under tight and shifting deadlines
• Strong deck-building, presentation and communication skills
• Proficient in , Microsoft Office and , Adobe Suite experience a plus

• Project management – managing and explaining. Stakeholder management.
• is nice to have
• Lite photoshop and editing experience Is helpful, not necessary

• Brand team – flexes based on need. Theatrical, sports, brand campaign for hbo max, cultural campaigns. Teams is very online and on trend with pop culture. Cross functional with product, social teams.
• Pretty creative team. Lots of open space to pitch ideas and collab.
• Small team, works very closely together.
• Marriage of strategic and creative

• Theatricals, content acquisitions, general brand campaigns,
• Managing content calendars for team