Manager, Product Marketing

About Figma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.

If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a Manager, Product Marketing to lead and elevate our efforts across commercial growth and services.

In this role, you'll guide a small but mighty team of PMMs responsible for accelerating expansion within our sales‑assisted funnels and scaling the impact of our services and service partners. You'll partner closely with demand generation, partnerships, sales, product, and the broader marketing organization to shape go‑to‑market strategies that unlock account growth and deepen customer value. The ideal candidate is a player‑coach with a strategic mindset and a bias toward action, someone who can inspire a team while also rolling up their sleeves to build content and programs themselves.

This is a full‑time role that can be held from one of our US hubs or remotely in the United States.

• Lead, mentor, and develop a team of PMMs focused on commercial growth and services/service partner marketing.
• Build, collaborate around, and execute end‑to‑end go‑to‑market strategies that support account upgrades, cross‑sell motions, and expansion opportunities.
• Drive clarity and alignment across sales, demand generation, product, and marketing to ensure cohesive messaging, positioning, and activation strategies.
• Build and operationalize a prioritization framework that aligns product launches, demand generation campaigns, and sales motions.
• Develop compelling narrative frameworks, enablement assets, and training programs that empower sales to articulate Figma's value across commercial customer segments.
• Own the strategy and marketing execution that supports Figma's services ecosystem, including partner programs and scaled service enablement.
• Serve as a cross‑functional leader who fosters collaboration, champions the voice of our customer, and drives strategies across go‑to‑market motions.

• 7+ years of experience in product marketing, solution marketing, or a related go‑to‑market role, including experience working with commercial growth.
• 3+ years of leading or managing a team, with a track record of driving team‑level impact.
• Demonstrated ability to partner with demand generation and sales to understand commercial buyer journeys, sales motions, and customer expansion strategies.
• Expertise mapping and optimizing commercial buyer journeys and sales‑assisted motions, and translating them into GTM plays with measurable impact.
• Proven experience building and executing GTM strategies that drive measurable growth and revenue outcomes.
• Excellent storytelling and communication skills, with an ability to distill complexity into clear, compelling narratives.
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives, and having experience driving executive‑level conversations.

• Experience marketing service offerings and partner‑led services.
• Background in PLG, especially in fast‑growing SaaS companies.
• Familiarity with design and product development workflows.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range of $180,000–$288,000 USD. For remote roles, the pay range is localized according to employee work location by a factor of between 80% and 100%…