Public Relations Associate – Food & Beverage, Wellness, Consumer Lifestyle

Public Relations Associate – Food & Beverage, Wellness, Consumer Lifestyle Job Location

New York, NY

Blue Engine (), a creative communications agency, is seeking an entry level, pop culture-obsessed associate to join its consumer lifestyle public relations practice.

The creative communications arm of ICR (named the “fastest growing public relations firm” by O’Dwyers),
Blue Engine embodies a fresh and energetic approach to brand strategy and storytelling. The agency offers a comprehensive suite of services across the consumer lifestyle space, including public relations, strategic partnerships, events + experiences, influencer + digital marketing, social media and more.

This highly-motivated associate will provide support for an exciting range of clients in the food + beverage, health + wellness and hospitality categories, among others. A penchant for pop culture and an uncanny ability to forecast and foresee all-things famously trending, this individual will be entrusted with supporting account teams across a wide breadth of service needs, such as event production and management, campaign execution and media relations that generates earned media and influencer coverage for our clients.

Candidates who work, have worked in or have hands-on experience with clients in service sectors – hotels, retail, restaurants, et al – will be prioritized for consideration.

• General account support
• Compiling daily media monitoring and trend reports
• Conducting research and necessary audits to support campaign creation, spokesperson identification, vendor selection, etc.
• Media relations activities, including maintaining knowledge and key understanding of and engagement with lifestyle publications
• Press release development and other writing responsibilities
• Maintain an understanding of clients’ businesses, industries and issues that directly and indirectly affect those clients
• Event support

• Relevant agency experience or internships, with strong working knowledge of evolving lifestyle media and pop culture landscapes
• Strong writing ability
• Organizational and people skills
• Ability to handle multiple assignments and manage time in an organized manner while ensuring deadlines are not just met, but exceeded
  
  A proven understanding of and affinity for digital tools and media platforms
• Fluency in Microsoft Office Suite, Cision and Muck Rack (or related PR software)
• B.S/B.A required; concentration in public relations, marketing, journalism, communications or related field preferred

Blue Engine
℠ is a creative communications agency that taps every resource at its disposal to drive your brand forward. Even if it means making the impossible possible. Founded in 2023 through a merger between premier marketing communications agency Bullfrog + Baum and the award-winning consumer public relations practice at ICR,
Blue Engine offers a fresh and energetic approach to brand strategy and storytelling with a comprehensive suite of services across the consumer lifestyle space. Follow the journey on Instagram
, Facebook
, Linked In and .