Lead Lifecycle Growth Manager; CRM

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

We are seeking a highly motivated and strategic Lead Lifecycle Growth Manager (CRM) to own and scale our lifecycle marketing efforts across the customer journey. This role will be central to driving lead acquisition, nurturing, engagement, and conversion, with a strong focus on building impactful CRM programs that deliver measurable business results.

This role offers a supportive, opportunity-rich environment for a data-driven, creative person who’s eager to launch MVPs quickly, iterate, and drive meaningful growth.

Please note that we are hiring for this role in the New York area.

What you will be doing

• Own lead-gen strategy end-to-end in partnership with the Paid Acquisition team to design and execute lead generation campaigns, ensuring alignment on audience targeting and messaging.
• Lead registration and activation
  , turning email-only leads into engaged prospects through clear value propositions, lifecycle triggers, and iterative testing.
• Develop and continuously optimize nurture strategies that move registered leads down the funnel to conversion, improving conversion through segmentation, experimentation, and performance measurement.

• Own the strategy roadmap for CRM behavioral trigger campaigns (e.g., abandoned cart, browse abandonment), optimizing for conversion.
• Design and scale personalized communication strategies to drive user engagement and retention.
• Lead cross-functional execution with Product, Data, and Creative teams to ensure seamless campaign execution.

• Own the leads promotional strategy and calendar end-to-end across CRM, aligning offers with business objectives and seasonal moments.
• Lead performance analysis and optimization to continuously evolve & inform promotions strategy.

• Own KPI strategy, measurement, and reporting by defining success metrics, building the performance narrative, and steering priorities based on progress and insights.
• Leverage A/B testing and experimentation frameworks to generate learnings and drive continuous improvement at scale.
• Translate customer insights and behavioral data into lifecycle strategy to improve relevance, engagement, and conversion

What skills and experience we think you have

• 5+ years of experience in CRM, lifecycle, or growth marketing with a proven track record of driving measurable results.
• Strong understanding of customer journey mapping and lifecycle funnel dynamics.
• Hands-on experience with CRM platforms, marketing automation tools, and A/B testing frameworks.
• Data-driven mindset with the ability to analyze results, extract insights, and translate them into action.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent communication and cross-functional collaboration skills.

What we offer

• Flexible work arrangement - you will be part of a team based in and around the New York area that values effective collaboration and transparent communication, irrespective of work location.
• Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment.
• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work.
• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value.
• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development.

Location

We are remote-first, but we find great value in being able to connect with our teams in person from…