Senior Product Marketing Manager

Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we’re just getting started.

Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup.

About Cents

Cents is a New York–based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all-in-one, business-in-a-box platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business.

Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We’re adding great talent to help achieve this mission, and that’s where you come in!

About The Role

As the driving force behind bringing new products from concept to launch, the Product Marketing team is essential to Cents' growth trajectory. As a Product Marketing Manager, you will be responsible for multiple product launches involving both software platform features and hardware integrations within your first year. You will bridge the gap between technical capabilities and real‑world laundromat operator needs, ensuring our integrated solutions deliver measurable value.

Your technical acumen combined with marketing expertise will directly fuel our growth and establish repeatable templates for successful product launches across our expanding technology stack.

We are looking for talent to join our growing team in NYC!

• Execute product launches for integrated software/hardware solutions with go‑to‑market strategies
• Coordinate launches across multiple stakeholders, including engineering, product, and support teams
• Develop positioning that clearly communicates the value of complex platform capabilities to non‑technical operators
• Establish metrics and success criteria for technical product adoption and performance

• Partner closely with product, engineering, and hardware teams to translate technical capabilities into compelling market opportunities
• Influence product roadmap by identifying key differentiators that create competitive advantages in the laundry industry
• Develop go‑to‑market frameworks that can scale across both software features and hardware product launches
• Create standardized launch templates and processes for technical product releases

• Create scalable, high‑quality materials for operators and sales teams, including website updates, pitch decks, videos, and product one‑pagers
• Develop clear and compelling product positioning and messaging that differentiates Cents and resonates with laundromat operators
• Collaborate with to develop training, tools, and resources including case studies, thought leadership pieces, and product demos
• Translate technical platform features into understandable narratives for small business owners

• Collect and analyze operator feedback to inform product messaging, development, and roadmap priorities
• Conduct thorough market research on laundry industry trends, competition, and customer needs
• Become an expert on Cents' buyers and the competitive landscape in the laundry industry
• Analyze customer segmentation to inform product positioning across different operator types

• Work collaboratively with product management and engineering on product features, roadmaps, and release plans
• Partner with sales to develop training and content on product…