Director, Brand Marketing

Overview

Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history. Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.

KIDZ BOP is the #1 music brand for kids, featuring today’s biggest hits, “sung by kids for kids.”

As the Director, Brand Marketing, you’ll lead major brand marketing campaigns, manage partnership and sponsorship execution, and coordinate cross-functional efforts across the company. This role plans and runs KIDZ BOP’s biggest initiatives including albums, partnerships, live tours and tentpole moments. The Director works closely with the SVP to turn brand strategy into actionable plans that grow awareness and drive revenue.

• Campaign Leadership:
  Develop and execute 360° brand marketing campaigns for album releases, partnerships, tours, and tentpole events
• Build campaign plans, timelines, briefs, KPIs, and cross-team workflows
• Review key campaign assets to ensure brand alignment and messaging consistency
• Deliver post-campaign recaps, insights, and recommendations

• Partnerships, Sponsor ships & Growth Opportunities:
  Collaborate with the SVP to identify, pitch, and secure brand partnerships, sponsor ships, and additional revenue opportunities
• Oversee the execution and fulfillment of all partner deliverables, maintaining strong communication with internal and external teams
• Assist Business & Legal Affairs with contract terms and partner approvals

• Cross-Functional Coordination:
  Serve as the central point of coordination between music, video, social, art, touring, licensing and PR during campaign planning and execution
• Turn brand and campaign strategy from the SVP and President into clear briefs, timelines and deliverables for these teams
• Ensure all campaign messaging and assets stay consistent and aligned across channels

• Team Leadership:
  Manage the Brand Marketing Associate and support staff or consultants
• Provide structure, prioritization, and coaching to ensure high-quality work

• Strategic Support:
  Support the SVP in advancing broader brand initiatives, including expansion efforts and long-range planning

• Primary Duties:
  Build and execute annual marketing plans and budgets for KIDZ BOP and related IP
• Provide campaign briefs and clear direction to Social, Art, Video, PR, Touring and Licensing teams
• Lead day-to-day management of all brand partnerships and sponsor ships, ensuring contractual obligations, deliverables and timelines are met
• Develop co-promotional plans with partners and serve as the primary liaison between internal teams and external partners
• Work with Business and Legal Affairs on contract terms, partner approvals, compliance and usage rights
• Represent KIDZ BOP at partner meetings, presentations, industry events and conferences, and support the SVP in identifying new partnerships and revenue opportunities

• 7–10 years in brand marketing, partnerships, entertainment, or consumer-facing campaign work
• Proven experience leading 360° marketing campaigns from strategy through execution
• Demonstrated success pitching, securing, and managing partnerships or sponsor ships
• Experience working cross-functionally with creative, social, video, PR, and product teams

• Strong strategic thinker with the ability to turn brand vision into actionable plans
• Excellent project manager with a track record of delivering complex, multi-team campaigns on time
• Exceptional communication and partner-facing skills; able to present, pitch, and build relationships
• Strong writing skills (campaign messaging, briefs, partner decks, strategic docs)
• Highly organized with strong attention to detail and the ability to prioritize across multiple projects
• Comfortable reviewing creative assets for brand alignment and clarity

• Self-starter with ownership mentality who thrives in fast-paced…