Brand Manager OTC

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait
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We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Summary
We are looking for a professional to drive strategic marketing initiatives to establish market share and product success, while overseeing portfolio management, brand positioning, and promotional strategies. Collaborate with cross‑functional teams and external stakeholders, ensuring compliance with regulations and delivering training to optimize sales force effectiveness.

• Develop strategic marketing plans:
  Establish market share and prescription objectives, create brand plans, and build omnichannel product promotion strategies tailored to target audiences.
• Manage product promotions:
  Oversee promotional materials, campaigns, media planning, and advertising to increase product awareness and drive consumer engagement.
• Monitor and analyze performance:
  Track and evaluate key performance indicators (KPIs), conduct root cause analysis, and implement corrective actions to meet objectives.
• Engage stakeholders:
  Collaborate with Key Opinion Leaders (KOLs), scientific organizations, and external agencies to support brand promotion and strengthen relationships.
• Ensure compliance and process adherence:
  Ensure all marketing activities adhere to organizational policies and national regulations, optimizing processes for effective execution.
• Gather customer and market insights:
  Conduct market research, analyze competitor activities, and use insights to identify opportunities, improve brand positioning, and anticipate market trends.
• Develop and train teams:
  Provide training to sales force teams, develop resources for cycle meetings, and organize educational plans to align with marketing strategies.
• Define portfolio strategy and management:
  Create long‑term portfolio goals, develop financial forecasts, and monitor execution to ensure alignment with business objectives and market needs.

Educational qualification: Post‑graduation in sales/marketing. Graduation in science preferred.

Minimum work experience: 4+ years overall experience / 7+ years overall experience.