Vice President, Business Marketing

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The Edelman Business Marketing (EBM) team is a practice focused on driving results specifically for B2B brands, utilizing a mix of communications and marketing strategies.

We work closely with our clients to engage consumers, drive conversions, deepen customer loyalty, and enable sales. Our team members have expertise spanning disciplines, including digital marketing, lead generation, content creation, paid media and ad buying, public relations, and customer communications, and employ comprehensive, multi-tiered approaches that achieve long-term client goals and vision.

Our team provides counsel, strategy, and support across a number of B2B capabilities, including:

• B2B marketing strategy development
• Audience segmentation and targeting
• Lead nurturing, scoring, and management
• Creative content development
• Marketing operations systems use and integration
• Social media strategy and engagement
• Sales enablement and support

The Vice President is an integral part of the EBM team, serving as a direct contact for clients and driving work across work streams, accounts, and Edelman offices. Working closely with staff at all levels, we are looking for a relationship builder, mentor and coach who exhibits strong working knowledge of overall communication strategies and tactics.

• Lead the development and execution of integrated communications and media strategies that elevate corporate reputation and thought leadership.
• Drive flawless program delivery — ensuring excellence across planning, execution, measurement, and reporting.
• Shape executive visibility and earned media strategies across top-tier, trade, and global outlets.
• Oversee event strategy and on-the-ground execution for major industry moments, including global forums and trade shows.
• Manage and mentor team members, fostering a culture of curiosity, accountability, and creativity while also supporting their fluency and understanding of the aviation/aerospace ecosystems.
• Demonstrated ability to serve as a trusted advisor to C-suite leaders, providing strategic communications counsel on high-stakes issues, corporate positioning, and reputation management in complex, regulated industries.
• Skilled in guiding clients through high-pressure situations, using disciplined judgment and executive-level calm.
• Contribute to new business development and growth opportunities within the aerospace and advanced technology sectors.
• Partner closely with senior leadership to identify emerging opportunities for innovation and storytelling across the practice.
• Incorporate AI into your workflow to help drive efficiencies across your account mix.

• 8+ years of B2B/Corporate communications experience
• Bachelor’s degree in a related field
• Ability to work a hybrid model, spending 3 days a week in the office or on site with clients

• Proven expertise in communications strategy and program management, with a strong grasp of media relations, narrative development, and stakeholder engagement.
• Exceptional writing and editing skills, with command of AP Style and the ability to develop high-impact materials for executive and media audiences.
• Experience leading teams and managing client relationships, balancing day-to-day excellence with long-term growth.
• A passion for translating complex technologies into accessible, human-centered stories.
• Strong collaboration skills and comfort working across disciplines and geographies.
• A commitment to continuous learning and curiosity about how technology is reshaping industries and society.

$95,000 to $155,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills seniority, geographic location, performance, travel requirements, revenue-based metrics, any…