Lifecycle Marketing Associate - FIFA World Cup

Who We Are

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more.

An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and P , the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry‑leading global sports marketing agency;

and On Location, a global leader in premium experiential hospitality.

The Email Marketing Associate will support the Lifecycle Marketing Manager and the Guest Communications Manager in creating and executing email marketing and SMS campaigns for the FIFA World Cup 2026™ Hospitality Program. This role is key to both creating personalized and impactful marketing campaigns that enhance the consumer experience and ensuring that hospitality guests receive timely, clear, and personalized information across all touchpoints in the lead‑up to the event.

• Support the development, execution and optimization of comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey.
• Assist in executing post‑sale communication plans for FIFA World Cup 2026 guests by supporting the creation of content across various channels.
• Help ensure the timely delivery of pre‑event materials (itineraries, schedules, tickets, hospitality details) to prepare guests.
• Assist with using marketing automation tools to streamline and scale communication efforts.
• Support the execution of A/B testing for email, SMS, and other communication strategies to boost engagement.
• Stay up‑to‑date on industry trends to contribute fresh ideas to communication efforts.
• Provide general support to the Guest Communications Manager and Lifecycle Marketing Manager as needed.

• 1‑2 years of experience in email marketing, event management, or hospitality.
• Strong written and verbal communication skills, with attention to detail.
• Basic understanding of customer segmentation and communication planning.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word).
• Interest in learning about marketing automation tools and CRM platforms (Salesforce Marketing Cloud is a plus).
• Strong organizational and time management skills, with the ability to handle multiple tasks and deadlines.
• A passion for creativity, events, and delivering exceptional guest experiences.
• A collaborative mindset, with the ability to work closely with various teams to ensure consistent messaging.

• Bilingual or multilingual proficiency (especially French and/or Spanish).
• Exceptional communication and interpersonal skills.
• Creative thinking and problem‑solving skills.
• Ability to work in a fast‑paced and dynamic environment.
• Strong relationship‑building skills.
• Knowledge of FIFA regulations and standards related to marketing and hospitality.

Join us in enhancing the customer experience and driving meaningful impact for customer experience with the FIFA World Cup 2026 Official Hospitality program. Apply today to be part of the excitement!

$49,725 annually (minimum will not fall below the applicable State/local minimum salary…