Senior Brand Design Manager

• Compensation: USD 100,000 - USD 120,000 - yearly

Since 1959 Alpha Industries has designed and sold high quality, military-inspired outerwear that remains true to its heritage. The authenticity of the brand’s top styles, the MA-1 Flight Jacket and the M-65 Field Coat, have kept Alpha Industries at the forefront of fashion. We have a global brand, sold in every major market around the world. We collaborate and work with a long list of the very best brands and designers.

We actively engage with, and have huge ambitions to be at the very forefront of streetwear and youth culture.

Alpha Industries offers a casual, family-friendly work culture. You’ll be joining a passionate team that works hard to deliver on our brand mission and to ensure that our customers have a positive experience with our clothing.
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The Senior Manager Brand Designer plays a critical role in driving the message of the brand in both marketing communication and apparel graphics. This role spans hands‑on design and high-level creative direction—from brand identity systems and product marketing to seasonal campaigns, e‑commerce assets, digital advertising, sales collateral, and on‑product graphics. The Senior Manager Brand Designer may also support the development and execution of visual direction for campaign photo shoots as part of larger brand moments.

They work closely with the Director of Marketing and the Digital Brand Design team to develop and uphold standards across all marketing channels. A strategic thinker and skilled executor, they incorporate pertinent messaging and storytelling without compromising creative integrity.

Please include portfolio when applying.

Create high‑impact brand visuals across key channels: paid media, email, social, digital, retail, sales collateral, and packaging. Develop brand identity elements and system guidelines that inform typography, layout, iconography, and visual language. Execute designs that are elevated, on‑brand, and aligned with campaign strategy and marketing briefs. Design original apparel graphics, trims, and prints that reflect Alpha’s heritage, seasonal narratives, and consumer mindset.

Lead concepting and design execution for seasonal marketing campaigns, lookbooks, catalogs, and brand moments. Serve as overall creative lead for photo shoots: from initial shot planning and concepting to on‑set direction and asset review. Translate product and marketing strategy into compelling creative that drives engagement and business results. Guide the look and feel of e‑commerce UX projects to improve brand experience and conversion.

Collaborate with merchandising on product‑line storytelling to ensure alignment with business goals and margin considerations.

Mentor, guide, and manage the Digital Brand Design team to ensure quality, consistency, and alignment with brand goals. Partner cross‑functionally with Product, Marketing, and Sales to bring cohesive stories to life across product and content. Review and provide feedback on all graphic work to ensure excellence and brand integrity. Conduct performance reviews, coach junior designers, and manage team workflows and priorities.

• Lead, train and motivate Digital Brand team and identify staff strengths and areas for development
• Mentor and train junior creative team through critique and coaching to maintain consistent, creative quality that align with Alpha’s brand aesthetic.
• Execute annual employee reviews to evaluate yearly performance and develop yearly goals
• Track and manage workflow and workload for production team and ensure that product areas are maintained

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong computer skills—Adobe Creative Suite, particularly Photoshop,…