Head of Brand at tm:rw

tm:rw is a destination for innovation. From cutting-edge tech to gaming and e-mobility, we let people discover, try, and play in immersive, experience-led spaces across the globe. Our mission is to reignite the spark in retail through innovation and experience- and we’re looking for a bold, creative, and strategic Head of Brand to own our identity, lead campaigns, and position tm:rw as the go-to innovation brand.

As the Head of Brand at tm:rw, you will be the strategic and creative engine behind every brand and marketing initiative, responsible for shaping how the world sees, feels, and connects with us. From building global brand awareness and authentic community engagement to ensuring cultural resonance across all touchpoints, you’ll lead the charge in making tm:rw not just seen but remembered.

This is a senior leadership role with direct influence on the company’s direction, reporting to the founders and working closely with the executive team to embed brand thinking into every layer of the business.

• Position tm:rw as the go-to destination for innovation and experiential retail
• Lead strategic branding efforts across creative, digital, PR, events, and in-store experiences
• Build high-impact campaigns and collaborations with global brands and creators
• Shape our storytelling across platforms, with a strong focus on Tik Tok and emerging social channels
• Oversee all visual and experiential brand activations in-store
• Set measurable KPIs and use insight to optimize brand performance
• Strengthen our position in NYC while expanding awareness across the Tri-State area and beyond

You're not just a marketer, you're a visionary storyteller, cultural architect, and strategic thinker. You've built brands from the ground up, shaped narratives that resonate, and turned abstract ideas into emotional, commercial, and community-driven realities. You understand that brand is more than design and messaging, it's how people feel when they step into a space, scroll through a story, or engage with an experience.

You're the kind of leader who thrives in fast-moving, idea-driven environments. You think like a founder, act like a creative director, and measure like a growth marketer. You know how to build momentum, not just campaigns. You speak the language of culture, tech, and community in equal measure. And most importantly: you know how to turn attention into lasting affinity.

• 10+ years of experience in senior brand/marketing roles ideally in tech, retail, or consumer brands
• Proven track record across e-Commerce, physical retail, and experiential marketing
• Creative vision with the leadership chops to bring it to life through teams and partners
• Experience leading large-scale integrated campaigns that move the needle
• A balance of grassroots creativity and big-picture strategy
• Fluency in English (other languages are a plus)

tm:rw is a destination to the extraordinary, where design, innovation, and well-being shape the future. A platform for creators to break boundaries, and for people to step into the next era of innovation, discovering, experiencing, and shaping what’s possible. Committed to excellence and innovation, tm:rw embodies a bold art de vivre, where creativity, discovery, and future-forward ideas come to life.

START:
Immediate start preferred, with latest start in March

LOCATION:

New York, Times Square
LAST APPLICATION DATE:  (Applications are reviewed on an ongoing basis)
CONTACT:
Recruiter Jessica Andersson
jessica.andersson (contact for questions regarding the position, not applications)
SALARY RANGE: $100–$150K