Product Marketing Director , NY

Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real‑time insights to AI‑driven recommendations and execution at scale, Yext turns a brand’s digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators.

Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!

We’re looking for a Product Marketing Director to lead go‑to‑market strategy for one of Yext’s product pillars. This is a high‑impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform.

We’re seeking a strategic, data‑driven storyteller who can connect product innovation to customer value, spot market opportunities, and lead with clarity in a fast‑paced environment. If you have deep domain expertise in areas like cross‑channel customer engagement and campaign orchestration (or the curiosity and aptitude to quickly build it), we’d love to meet you.

• Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives.
• Lead product launches end to end, ensuring internal readiness and high‑impact external execution.
• Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.
• Craft differentiated, value‑based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators.
• Translate technical capabilities into clear, compelling business outcomes that align with our customers’ visibility and engagement goals.
• Ensure consistent, competitive product narratives across all touchpoints.
• Act as the voice of the customer – synthesizing insights from customer feedback, market signals, and usage data to inform positioning and product roadmap.
• Conduct market and competitive research to identify opportunities for differentiation and innovation.
• Support customer advocacy through compelling case studies, proof points, and success stories.

• Develop enablement content and programs that improve field confidence, messaging consistency, and win rates.
• Deliver training and tools that help Sales, CS, and Channel teams effectively position and sell your product.
• Collaborate with reseller and agency partners to accelerate indirect channel growth.

• Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights.
• Collaborate with Customer Success and Support to ensure customer feedback is integrated into GTM strategy.
• Play a leadership role in raising the bar across the Product Marketing team – contributing frameworks, best practices, and a culture of excellence.

• 12+ years of B2B SaaS product marketing experience
  , ideally in martech.
• Proven ability to bring products to market and drive adoption in fast‑paced, competitive environments.
• Exceptional storytelling and communication skills – with the ability to craft compelling, data‑driven narratives for diverse audiences.
• Strong cross‑functional collaboration experience across Product, Sales, Marketing, and Customer Success.
• Analytical mindset with the ability to derive insights from data and use them to inform strategy.
• Experience building sales enablement materials and influencing GTM success across both direct and indirect channels.
• Self‑starter with a high ownership mentality and a bias toward action.

Be a Driver of Innovation – Help shape the GTM strategy for a high‑priority product at the forefront of digital visibility.

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