Director, Brand MarketingNew York, NY

Who Are We Looking For?

A growing financial services organization is looking for a creative and strategic Director of Brand Marketing to help lead the next phase of growth. This role will play a pivotal part in shaping brand identity, driving awareness, and building long-term loyalty with clients and partners.

The ideal candidate is deeply energized by brand systems and frameworks—messaging architecture, naming principles, visual identity, color palettes, and tone of voice guidelines—and understands how to translate brand strategy into measurable business impact.

This role is accountable for overall brand performance, increasing awareness, and aligning brand growth objectives with broader company goals. You will be responsible for clearly differentiating the brand within a competitive financial services landscape and driving desirability through compelling storytelling, brand visuals, activations, and partnerships. The right candidate brings a strong track record of building brands through meaningful narratives, high-impact campaigns, and effective marketing execution.

Reporting to the SVP, Head of Marketing, you will work closely with internal teams, external agencies, and creative partners to shape the company narrative and ensure consistency across all touchpoints. This role is based in New York, NY.

• Own and evolve the company’s brand platform, including naming conventions, messaging architecture, visual identity, tone of voice, and narrative frameworks across multiple lines of business
• Build and execute a brand strategy that clearly differentiates the organization from competitors and positions it as a leader within financial services innovation

• Architect and manage the strategy for owned content platforms, including newsletters, event programming, blog content, and social channels
• Lead editorial strategy and oversee the development of search-optimized, insight-driven content that grows organic traffic and drives engagement across the funnel
• Partner cross-functionally to create always‑on storytelling engines that reinforce brand pillars and product value

• Lead the planning and execution of integrated brand campaigns across digital, social, paid, and earned channels with a focus on impact and performance
• Develop and scale brand activations that build equity and support pipeline growth, including sponsor ships, partnerships, influencer initiatives, and thought leadership programs
• Collaborate closely with communications, product marketing, growth, and channel teams to ensure message alignment and amplification

• Define goals, KPIs, and measurement frameworks to track brand performance across awareness, consideration, engagement, and organic visibility
• Lead, mentor, and grow a high‑performing brand and content team, including internal contributors and external partners
• Manage brand budgets and resource allocation across campaigns, agencies, freelancers, and programs

• 9+ years of experience with a proven track record in brand management, marketing, or related roles, preferably within fintech or financial services
• Strong strategic and analytical thinking with the ability to translate business objectives into actionable brand initiatives
• Self‑starter who thrives in collaborative environments and adapts well to evolving priorities
• Excellent verbal, written, and presentation skills
• Deep hands‑on experience in corporate branding, positioning, messaging, and marketing communications within a matrixed organization
• Strong understanding of marketing campaigns, editorial strategy, and analytics, and how they work together to inform brand decisions
• Demonstrated leadership skills with the ability to influence cross‑functional stakeholders
• Creative mindset with a strong eye for design, visual systems, and storytelling
• Ability to manage multiple projects, meet deadlines, and deliver results in a fast‑paced environment

This role will be based in a New York City headquarters and follows a 4‑day‑per‑week in‑office schedule.