Director, North America Advocacy & Influencer Marketing

Director, North America Advocacy & Influencer Marketing

Location: New York, NY (Hybrid)
Employment Type: Full-time
Salary Range: $150,000–$170,000 base salary + discretionary bonus

Medik8 is a UK-based clinical skincare company dedicated to delivering high-quality, results-driven products backed by scientific research and innovation. With a strong global presence and an exciting high-growth trajectory - particularly in the US - Medik8 continues to push boundaries in clinical skincare.

As Director of North America Advocacy & Influencer Marketing, you will play a pivotal role in supporting our fast-growing North America team. Reporting into the VP of Integrated Marketing and leading two direct reports, you will own one of the brand’s most critical growth and investment pillars.

We’re looking for a strategic, ambitious leader who can think big while also rolling up their sleeves. In this role, you’ll develop, oversee, and integrate Medik8’s influencer and advocacy programs across the full funnel - driving brand equity, meaningful consumer connection, and conversion.

You’ll build long-lasting relationships with influencers, affiliates, and industry leaders, while spearheading innovation in our influencer approach. Partnering closely with Global Communications and our US-based team, you’ll ensure regional relevance while maintaining global brand alignment.

This role requires a confident, results-driven leader with the ability to define and present strategies to C-suite stakeholders, a deep understanding of influencer marketing and social platforms, and a proven track record of building brands through creator partnerships at scale.

• Own and lead the North America Influencer Strategy across paid and earned channels to strengthen brand equity, increase share of voice, and drive measurable sales impact
• Develop and articulate the influencer marketing vision and long-term roadmap for North America, ensuring alignment with overall brand and business objectives
• Define, track, and rigorously manage KPIs, using performance, sales, and traffic data to optimise strategies across all influencer pillars
• Champion cross-functional collaboration, partnering closely with Integrated Marketing, Sales (Wholesale), and Channel Leads (.com & Amazon) to embed influencer programs into fully connected 360° plans
• Collaborate with Retail Marketing to support priority launches, promotions, and peak trading periods with tailored influencer strategies
• Act as the regional liaison to Global Communications, translating global strategy into regionally resonant programs while influencing global planning with local insights
• Oversee end-to-end execution of influencer activations and product seeding initiatives, ensuring flawless delivery and strategic alignment
• Build and manage relationships with agencies, mega-influencers, talent partners, and networks, ensuring exceptional execution and brand alignment
• Identify and secure high-impact influencer partnerships, overseeing contract negotiations, budget management, and performance accountability
• Lead influencer budget planning and stewardship, ensuring all investment aligns to forecasted goals and ROI expectations
• Champion a data-driven, test-and-learn culture, leveraging analytics tools to strengthen content, channel strategy, and performance
• Stay ahead of industry trends, identifying emerging talent, platforms, and opportunities to keep Medik8 culturally relevant and competitive
• Inspire creative excellence and innovative influencer ideas that fuel brand love and breakthrough campaigns

• Lead and develop 2 direct reports within Influencer Marketing
• Partner cross-functionally with Integrated Marketing and channel leadership (Wholesale, .com, Amazon)
• Foster a culture of accountability, data-led decision-making, excellence, and performance

• 10+ years of experience in Integrated Marketing, with 6+ years in Influencer Marketing
• Ulta or Sephora retailer experience required
• NYC-based and comfortable working in a hybrid model (2 fixed in-office days: Tuesday & Wednesday) with 30–40% travel
• Proven influencer marketing expertise with strong…