Senior Associate, Product Marketing

Location: New York

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* Over the last 20 years, Ares’ success has been driven by our people and our culture. Today, our team is guided by our core values – Collaborative, Responsible, Entrepreneurial, Self-Aware, Trustworthy – and our purpose to be a catalyst for shared prosperity and a better future. Through our recruitment, career development and employee-focused programming, we are committed to fostering a welcoming and inclusive work environment where high-performance talent of diverse backgrounds, experiences, and perspectives can build careers within this exciting and growing industry.
*** Job Description
**** About Ares Wealth Management Solutions
** Ares Management is one of the largest alternative investment managers in the world. Backed by the power and scale of the Ares platform, Ares Wealth Management Solutions (AWMS) oversees product development, distribution, marketing and client servicing efforts for the global wealth management channel. AWMS’ mission is to provide advisors and their clients access to innovative, solutions-oriented investment opportunities, across the Ares platform of industry leading credit, private equity, real estate and infrastructure strategies.

Through our range of institutional and retail structures, coupled with excellent client service and educational resources, we help investors diversify their portfolios with private market solutions that seek to deliver consistent, long-term growth.
** Position Summary
** This role presents a unique opportunity to build deep expertise in private markets and gain broad exposure to AWMS’s product suite. The Product Marketing Senior Associate will lead marketing strategy and execution for our flagship credit fund as well as our sports, media & entertainment (“SME”) fund, overseeing the creation and maintenance of marketing collateral.

Success in this position calls for a well-rounded product marketer with strong strategic thinking, content development skills, and a collaborative mindset. The senior associate will partner closely with the Product Specialist Team, Investor Relations, Credit Portfolio Management, Sports, Media & Entertainment Portfolio Management, Legal & Compliance, Private Wealth Partnerships, Channel Marketing and Digital Marketing to ensure materials are accurate, aligned, and impactful.

Additional opportunities include supporting broader marketing initiatives and gaining hands-on experience in launching new funds, contributing to an evolving product landscape in AWMS.Ideal for someone eager to utilize their product positioning skills and thrive in a fast-paced, entrepreneurial environment, this role offers meaningful ownership and visibility across the organization.
** Essential Duties
*** Drive end-to-end marketing launch efforts for credit and SME, including project planning, collateral development and execution of emails & webinars
* Own monthly and quarterly performance and portfolio data updates across the suite of product marketing collateral, ensuring accuracy and timeliness
* Partner closely with the product specialist team and investor relations to validate monthly and quarterly data updates and develop new product content that reflect market trends and investor needs
* Partner with channel marketing to create and package product campaigns for distribution through partner firm channels
* Collaborate with our Private Wealth Partnerships team to submit product collateral to partner firms for review and approval and ensuring alignment with Ares standards
* Oversee the compliance and legal approval process for product materials, incorporating feedback and revisions to meet regulatory requirements
* Conduct competitive research to deepen product knowledge, inform product positioning and integrate industry best practices into marketing materials
* Analyze campaign performance with the digital marketing team to identify optimization opportunities and define next steps for future initiatives
* Develop additional marketing campaigns and ad-hoc collateral to support ongoing education and sales objectives as needed
* Leverage technology and automation tools to improve efficiency, scalability, and impact of marketing efforts
* Lead…