Lifecycle Marketing Manager

Our client, a rapidly scaling Series E company in the AI space with over $100m in revenue and $250m in funding is hiring for a Lifecycle Marketing Manager. This person will own and scale end-to-end lifecycle marketing programs, building and optimizing integrated, multi-channel campaigns that educate prospects, convert qualified leads, and retain and expand existing customers. This role spans the full funnel and emphasizes data-driven experimentation, personalization, and measurable growth.

This is a hybrid role, onsite 4 days per week in Manhattan.

• Design and execute mid- and bottom-funnel programs that nurture prospects and accelerate pipeline velocity
• Build targeted nurture tracks, triggered journeys, and personalized campaigns to drive customer acquisition
• Create onboarding and engagement programs that increase adoption, retention, and lifetime value
• Orchestrate cohesive campaigns across email, digital channels, events, direct mail, SMS, in-app, and more
• Test, measure, and optimize messaging, segmentation, cadence, and channel mix using performance data

• 8+ years in lifecycle, demand generation, CRM, or growth marketing, ideally in B2B SaaS or technology
• Proven ability to drive results across lead nurturing, conversion, and retention programs
• Hands-on experience managing and scaling multi-channel campaigns
• Strong understanding of funnels, lifecycle stages, and marketing automation/CRM platforms
• Data-driven mindset with experience in analytics, attribution, testing, and optimization
• Excellent cross-functional collaboration and messaging skills
• Ability to work in person 4 days per week

Salary: $130-180k depending on experience

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