Recruitment Marketing Strategist

The best thing about this role

Are you looking to make a difference by improving the health of our patients? Here you will find an innovative culture that is patient-focused and dedicated to making a difference. We are committed to helping the population we serve, and our communities, achieve optimum health and enjoy the best quality of life possible.

The Recruitment Marketing Strategist is responsible for developing and executing data-driven marketing strategies and supporting an employer brand that attracts top talent to the organization. The Recruitment Marketing Strategist serves as the project owner and primary point of contact for recruitment marketing for nurse recruitment, talent acquisition and medical staff recruitment for the health system. As someone who enjoys both thinking creatively and taking a data-driven approach, and who has a strong attention to detail, the Recruitment Marketing Strategist leads cross-functional teams and works collaboratively with operational and executive leadership to identify priorities, implement plans, and use relevant data to ensure that projects are completed on time and within budget.

They are curious and a quick learner who is knowledgeable about recruitment and marketing, stays up-to-date on current industry trends and best practices and applies this to delivering high-quality, results-oriented recruitment marketing to our clients.

• Responsible for developing and executing data-driven recruitment marketing for nurse recruitment, talent acquisition, medical staff recruitment, and talent pipeline development programs to attract top talent and achieve organizational recruitment and retention goals.
• Use internal data and market data analysis to create recommendations for marketing strategies and reports on metrics for measuring success of marketing efforts.
• Serves as the first point of contact with internal recruitment stakeholders, organizational leadership and serves as project lead on all recruitment marketing efforts.
• Leads cross‑functional teams of leaders, recruiters, physicians, and other stakeholders through the marketing planning process and successful implementation of the plan.
• Coordinates with internal resources and agencies to ensure deliverables are campaigns are delivered on‑time, under budget and meet the needs/expectations of the client.
• Assess current market conditions and future trends, recommending strategies for leveraging opportunities.
• Responsible for copywriting and content creation for a wide variety of media including but not limited to: digital marketing, social media, traditional advertising, radio, television, bassett.org careers site, external job boards, and paid search.
• Develops and maintains a thorough understanding of network & regional programs and service lines, staffing needs, and hiring processes in order to communicate effectively and develop strategies.
• Develops strategies and content to leverage social media and external employment related sites (Linked In, Glassdoor, Indeed) for healthcare recruitment and keeps up with developments and trends.
• Develops strategies and materials to leverage Bassett’s presence and local and national recruiting events.
• Ensures recruitment marketing efforts conform to organizational brand and employer brand standards.
• Performs similar or related duties as requested.

• Required:
  
  4 year/Bachelor's Degree in Marketing, Advertising, Business, Human Resources or related field.

• Required:
  
  3 years of broad experience in marketing, public relations, sales, or customer relations OR 3 years experience as a recruiter.
• Required:
  
  2 years of experience with reporting on progress, results and data to stakeholders.
• Required:
  
  3 years of demonstrated strong writing skills - experience with copywriting and/or writing for social media preferred.
• Required:
  
  Proficiency with technology including Microsoft Office, project management software, and other commonly used platforms.
• Preferred:
  Recruitment experience.
• Preferred:
  Healthcare experience.
• Preferred:
  Marketing experience including campaign development and execution OR social media strategy and content development experience.
• Preferred:
  Experience leading/managing complex projects.

• Attention to Detail
• Creative Thinking
• Project Management/Planning
• Recruiting
• Strategic Thinking
• Communication

• Sedentary Work - Exerting up to 10 lbs of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking or standing are required only occasionally, and all other sedentary criteria are met.
• Occasional balancing, climbing, crouching, grasping, kneeling, lifting, pulling, pushing, reaching, stooping, and walking.
• Frequent hearing, standing, talking, and visual acuity (color, depth, perception).
• Constant typing/clerical/dexterity, repetitive motion, and…