Supervisor, APEX LIFT Local Investment

Company description

Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk-free, value-based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

ABOUT APEX

We’re not your typical agency. In fact, we aren’t an agency her, we are a distinct and next generation trading entity within Publicis Groupe. Furthermore, we’re experts and innovators in media– making investments today for tomorrow’s success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients:

Publicis Media Exchange (PMX) created an Addressable Media practice, called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement. PMX Lift is an omnichannel activation practice that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence.

PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

To accommodate increased demand from local advertisers, the APEX team responsible for planning and executing PMX Lift Local campaigns is adding to our Investment department. We are looking for a talented and highly motivated Supervisor of Local Investment to join the growing team and help drive all aspects of building and executing PMX Lift Local campaigns across a range of categories.

The ideal candidate will have the ability to work both independently and collaboratively.

On top of invaluable experience in the fast-growing, audience based deterministic landscape, this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts.

Must haves for this role include a working knowledge of addressable media, a deep understanding of the local marketplace and footprint, an entrepreneurial spirit, and a humble and hardworking attitude. We look for team members who work with integrity, collaboration, empathy, innovation, and dependability in mind.

• Understand and explain what PMX Lift Local is and summarize what each of our offerings entail and the strategy behind them.
• Full ownership of campaign cycle from intake to measurement, ensuring agreed upon goals and objectives, as well as desired client outcomes are being met.
• Utilize expertise and category specific business insights to understand and make campaign level recommendations, ensuring the greatest campaign efficiency and performance.
• Work collaboratively across teams to manage key stakeholders (including off shore resources), ensuring timely approval and execution of Lift Local campaigns.
• Manage creative, traffic and any billing needs both from internal teams and external vendors.
• Track and enforce timelines, ensuring all teams, internal and external are meeting deadlines and providing required deliverables.
• Comfortability leading status calls and following up with summary emails.
• Help to identify areas for opportunity to expand current processes and drive automation improvement.
• Identify and implement process improvements and automation opportunities to enhance efficiency and scalability.
• Mai…