Lead Lifecycle Growth Manager; CRM

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

Please note that we are hiring for this role in the New York area.

• Own lead‑gen strategy end‑to‑end in partnership with the Paid Acquisition team to design and execute lead generation campaigns, ensuring alignment on audience targeting and messaging.
• Lead registration and activation
  , turning email‑only leads into engaged prospects through clear value propositions, lifecycle triggers, and iterative testing.
• Develop and continuously optimise nurture strategies that move registered leads down the funnel to conversion, improving conversion through segmentation, experimentation, and performance measurement.

• Own the strategy roadmap for CRM behavioural trigger campaigns (e.g., abandoned cart, browse abandonment), optimising for conversion.
• Design and scale personalised communication strategies to drive user engagement and retention.
• Lead cross‑functional execution with Product, Data, and Creative teams to ensure seamless campaign execution.

• Own the leads promotional strategy and calendar end‑to‑end across CRM, aligning offers with business objectives and seasonal moments.
• Lead performance analysis and optimisation to continuously evolve & inform promotions strategy.

• Own KPI strategy, measurement, and reporting by defining success metrics, building the performance narrative, and steering priorities based on progress and insights.
• Leverage A/B testing and experimentation frameworks to generate learnings and drive continuous improvement at scale.
• Translate customer insights and behavioural data into lifecycle strategy to improve relevance, engagement, and conversion.

• 5+ years of experience in CRM, lifecycle, or growth marketing with a proven track record of driving measurable results.
• Strong understanding of customer journey mapping and lifecycle funnel dynamics.
• Hands‑on experience with CRM platforms, marketing automation tools, and A/B testing frameworks.
• Data‑driven mindset with the ability to analyse results, extract insights, and translate them into action.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent communication and cross‑functional collaboration skills.

• Flexible work arrangement – you will be part of a team based in and around the New York area that values effective collaboration and transparent communication, irrespective of work location.
• Professional development – you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment.
• Modern technology – you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work.
• Impactful projects – you will contribute to groundbreaking projects that redefine industry standards and create tangible value.
• Commitment to quality – you will join a dynamic and progressive organisation that prioritises profitable, long‑term product development.

We are remote‑first, but we find great value in being able to connect with our teams in person from time to time. Most of the team that you will work with is based within commuting distance of NYC.

If you want to be part of a successful team, we encourage you to apply for this position as soon as possible.

We look forward to hearing from you!

$95,000‑$115,000

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