Director, Social Media

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

The Director, Social Media will be responsible for defining and executing the global social media strategy across all platforms to drive brand awareness and favorability, engagement, and business objectives. This role requires a leader who can manage and work across high-performing teams and external agencies, integrate social media efforts with broader marketing and commercial strategies, and stay ahead of emerging social trends and platform evolution.

Responsibilities

Social Media Strategy & Vision: Develop and champion a comprehensive, global social media strategy aligned with company business goals, marketing objectives, and brand identity. Identify and evaluate new and emerging social platforms, technologies, and trends to maintain a competitive edge.

Team Leadership Influence & Management: Build, grow and lead a social media team, including external agencies, content creators, analysts and more. Establish clear performance metrics and goals. Manage agency and vendor relationships for creative, content, paid media, and platform management.

Content Creation & Campaign Execution: Oversee the social content calendar and content strategy, ensuring high-quality, relevant, and engaging content. Direct the execution of social media campaigns, creative development, and brand initiatives.

Analytics & Reporting: Define key performance indicators (KPIs) and provide regular, data-driven reports on social media performance, ROI, and impact on brand and business results to executive leadership.

Cross-Functional Collaboration: Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure social media efforts are integrated and consistent across all channels.

Budget Management: create and manage the social media functional budget, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.

12+ years of experience in social media marketing with a strong reputation as an expert. At least 8 years focused on leading social media strategy and execution for a major brand.

5+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies.

Proven track record of leading, developing and executing successful, large-scale social media strategies. Leadership in driving innovation and complex initiatives

Deep expertise in current and emerging social media platforms (e.g., Linked In, Instagram, Tik Tok, X, You Tube, etc.), best practices, and analytics tools.

Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.

Bachelor’s degree in Marketing or equivalent experience; advanced degree or specialized certifications preferred.

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.