Marketing Manager; Field Marketing

About Game Changer

We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community building potential, or building cool products is your sport, Game Changer is the team for you. We are a remote first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

Game Changer is looking for a Marketing Manager to drive growth across our youth sports ecosystem through community-led, field-based marketing programs. You will plan and execute regional field marketing initiatives that increase top-of-funnel awareness, engage high-value audiences, and accelerate conversion in the Central U.S. region. You will translate national priorities into locally relevant activations while partnering with cross‑functional team members to create measurable impact.

You will report to our Senior Manager of Marketing, and serve as a core contributor on the Field Marketing team, supporting strategic planning and execution across events and activations.

• Build community and partner experiences that convert prospects into long‑term Game Changer users and strengthen relationships within local markets.
• Develop account‑based marketing (ABM) initiatives, targeted campaigns, and localized content (both online and in‑person) to maximize ROI and pipeline contribution.
• Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data‑driven recommendations to team members.
• Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline growth.
• Operationalize subject‑matter–expert–led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities.

• 5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles.
• Proven experience managing partner go‑to‑market initiatives, ideally within sports, grassroots, or community‑driven ecosystems (Baseball/Softball experience strongly preferred).
• Hands‑on experience with Hub Spot CRM and marketing automation, including workflows, reporting, and campaign measurement.
• Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs.
• Central U.S. regional ownership & presence. This role owns field marketing for the Central U.S. region and requires hands‑on, in‑person engagement with coaches, leagues, and partners. You’ll operate from a home base in the Central U.S. with regular regional travel.
• Experience executing regional, in‑person marketing programs that support pipeline and revenue goals.

• Work remotely throughout the US
  * or from our well‑furnished, modern office in Manhattan, NY.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• Technology stipend – $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
• WFH stipend – $500 annually to make your WFH situation comfortable.
• Learning stipend – $500 annually towards continued development.
• Monthly physical, mental, wellness & learning stipend offered through Holisticly.
• Monthly lifestyle stipend offered through Fringe.
• Full health benefits – medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
• Retirement savings – Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
• Life insurance – basic life, supplemental life, and dependent life.
• Disability leave – short‑term disability and long‑term disability.
• Company paid parental leave – up to 20 weeks for birthing…