Associate Brand Manager, Men's Hair Removal

Overview

Edgewell is a global company with a vibrant community of visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are committed to People First, fostering a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

This role is Hybrid out of either our Shelton, CT or NYC office

The US Men’s Shave Brand Marketing team is looking for a strategic and experienced Associate Brand Manager to join during a pivotal time in Schick’s brand journey. This role supports the growth agenda and innovation pipeline for an iconic brand and will play a critical role in successful execution.

We are looking for a self-starter, strategic thinker and creative problem solver who can work across the organization to move multiple projects forward. A proven ability to influence without direct authority and thrive in ambiguity with a growth mindset will be key.

This role offers an opportunity to shape future brand growth through innovation, packaging restage, and activation platforms. Primary responsibilities include partnering with the Senior Brand Manager to manage innovation from concept to launch, monitor innovation performance, and lead marketing plan execution for LTOs/innovation. Additional core responsibilities may include forecasting, business analytics, project management across activations and customer initiatives, and monthly reporting on brand, competitive landscape, and budget.

While the role has a heavier focus on innovation, renovation, and LTOs, we seek a candidate who can grow as a well-rounded brand marketer and may rotate into a more base business and/or communications-focused role in the future.

If you’re passionate about consumer insights, business transformation, and innovation and want to build brands that resonate culturally, this is your chance to make a lasting impact.

• Work closely with Consumer Insights and Analytics to track and decode emerging shaving and grooming trends, evolving consumer behaviors and category/competitive shifts
• Leverage insights to identify market gaps, opportunities and threats and unlock whitespace opportunities
• Command a deep understanding of consumer behavior and preferences, ensuring the innovation projects align with the brand strategy, brand positioning and business objectives

• Translate brand growth opportunities into clear innovation briefs
• Support the execution of portfolio optimization projects, including renovations, packaging restages, and portfolio rationalization
• Collaborate closely with cross-functional partners (R&D, PMO, Insights, Marketing, Operations, Finance, Sales and Supply Chain) to ensure alignment and flawless go-to-market execution of innovation

• Support the development of compelling, customer-ready sell-in materials in partnership with SBM, Category and Sales teams
• Monitor drivers of business/brand performance across all innovation launches to enable timely recommendations and decision making, including demand planning and forecasting decisions for innovation initiatives
• Oversee budget tracking, collaborating with finance and other budget stakeholders

• Support the development and lead the execution of the 4P strategy (product, price, promotion, place) for innovation
• Lead the execution of detailed marketing plans for product launches in partnership with agencies and integrated communications teams

• Insights & Analytics
  :
  Strong analytical mindset with the ability to assess complex data, generate insights, and shape business strategies
• Creative & Brand Communication
  :
  Understanding of brand building, creative development, media fundamentals and Digital Marketing
• Business & Financial Acumen
  :
  Ability to connect marketing strategies to business outcomes and financial performance, including foundational P&L understanding
• Strong Communication & Influencing Skills
  :
  Clear and concise communicator, comfortable presenting ideas and…