Manager, Integrated Strategy

Company Description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and You Tube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more.

Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. ()

The Manager, Integrated Strategy serves as a key architect of integrated creator strategy for select Luxury/Prestige Brand Client(s). Internally, the Manager will collaborate with the VP, Integrated Strategy, and their Divisional Lead on building out brand-level integrated influencer strategies, and successfully managing day-to-day relationships with the Client Brand Lead(s) s. Externally, the Manager will become a trusted strategic advisor for the Client Brand Lead(s) in driving efficiencies and maximizing value from Paid Creator and the larger Advocacy & Influence (A&I) ecosystem.

This NYC-based role brings together overall brand vision, creator and campaign management, creative, data and reporting–and has a firm understanding of how creator/influencer marketing complements and works alongside key marketing channels in the mix, such as paid media, PR/earned, and affiliate. By tapping into your platform and creator expertise, along with strong account management experience, you’ll co-lead strategic A&I planning, help oversee day-to-day execution with the integrated team, and ensure every initiative ties back to measurable business goals and outcomes.

What You’ll Do:

• Serve as the point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and help drive strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.
• Oversee various work streams, ensuring excellence, innovation, and cross-functional collaboration.
• Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion.
• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Provide forward-looking, data-informed recommendations to continuously evolve creator strategy.
• Maintain expert understanding of the creator and cultural landscapes, beauty space.
• Partner with the VP, Integrated Strategy and the Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division (with your fellow Integrated Strategists), as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.
• This role is NYC-based and will require in-person meetings with Clients (at Hudson Yards) 1-2 times per week (on average); can be flexible and will work with Division Lead on parameters and cadence.

What You’ll Bring:

• 5-7+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, preferably with 1-2+ years of luxury/prestige brands experience.
• Solid understanding of creator/influencer ecosystems, social platforms (Tik Tok, Meta, You Tube), and emerging trends.
• Hands-on experience with platforms as it relates to:
• Influencer/Creator Marketing…