Associate Director, Integrated Strategy

Company Description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and You Tube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more.

Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. ()

The Associate Director, Integrated Strategy serves as the architect of integrated creator strategy for select Luxury/Prestige Brand Client(s). Internally, the Associate Director will support the VP, Integrated Strategy and the LUXE Division Lead to bring these strategies to life on behalf of the LUXE brand. They will be the trusted strategic advisor for the Client Brand Lead(s) in driving efficiencies and maximizing value from Paid Creator and the larger Advocacy & Influence (A&I) ecosystem.

They will serve as the day-to-day client lead and collaborate closely with all other verticals within the brand pod - Creator Management, Creative, and Project Management.

This NYC-based role brings together overall brand vision, creator and campaign management, creative, data and reporting–and understands how creator/influencer marketing complements and works alongside key marketing channels in the mix, such as paid media, PR/earned, and affiliate. By tapping into your deep platform and creator expertise, along with strong account management and business development experience, you’ll lead strategic A&I planning, manage day-to-day execution with your team, and ensure every initiative ties back to measurable business goals and outcomes.

What You’ll Do:

• Serve as the main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.
• Oversee multiple work streams, ensuring excellence, innovation, and cross-functional collaboration.
• Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion.
• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Provide forward-looking, data-informed recommendations to continuously evolve creator strategy.
• Maintain expert understanding of the creator and cultural landscapes, and beauty space.
• Partner with the SVP, VP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.
• Manage and mentor team to grow the next generation of strategic leaders.
• This role is NYC-based and will require in-person meetings with Clients (at Hudson Yards) 1-2 times per week (on average); can be flexible and will work with Division Lead on parameters and cadence.

What You’ll Bring:

• 7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, with 2+ years of luxury/prestige brands experience.
• Minimum of 3 years of direct-management experience.
• Deep understanding of creator/influencer ecosystems,…