Sr Specialist, Regional Marketing - REQ

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Mitsubishi Electric Trane HVAC US LLC is looking for a Sr Specialist, Regional Marketing in New York or New Jersey regions.

POSITION SUMMARY:

The Sr Specialist, Regional Marketing is responsible for a variety of marketing activities focused on increasing sales of new and current Mitsubishi Electric Trane HVAC US (METUS) customers. They will work directly with the Regional Marketing Management on key initiatives including assessing dealer lead and marketing efforts to develop and implement improvement strategies, and contractor and distributor marketing tool support.

ESSENTIAL FUNCTIONS

The essential functions of the position include, but are not limited to the following:

• Partners with Business Unit contractors, sales staff, and distributor staff to optimize lead management.
• Prepares weekly distributor lead reports, and works with dealers, distributors, and BU sales staff to improve lead response and closure rates.
• Plans and execute campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers.
• Determines marketing campaign goals, establishes media plan, develops messaging and assets, and rolls out campaign to METUS Business Unit sales team, distributors, and dealers.
• Measures campaign success and reports results to management team and Business Unit team.
• Increase dealer, distributor, and Area Sales Managers’ utilization of effective sales tools.
• Create, implement, and assess the effectiveness of localized tools and marketing assets / content (in conjunction with METUS corporate marketing team or locally sourced contractors).
• Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products.
• Develop and deliver educational content to Business Unit sales staff, Diamond Contractors and Ductless Pros, and Distributor staff to educate them on HVAC / METUS marketing best practices and programs.
• Willing to travel up to 40% to for various Company meetings and training both domestically and possibly internationally.
• Other Duties as assigned.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, creative tools/digital art or related field.
• 3+ years progressive experience in a marketing support role.
• 3+ years in customer-facing relationship management, customer training, account management role preferred.
• 3+ years progressive experience managing projects involving cross-functional teams.
• Demonstrated ability to work well with all levels of internal management, staff and outside clients and vendors.
• Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products.
• Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), Digital Asset Management (DAM) and other marketing related software programs.
• Familiar with salesforce, a plus.
• Demonstrated interpersonal communication skills, both verbally and written.
• Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.

The base pay range for this position at commencement of employment is expected to be between $72,800 and $100,100 per year, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
The total compensation package for this position may also include other elements, including target bonus plans and discretionary awards. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents.

Employees will also receive 80 hours of vacation per year, 56 hours of paid sick leave annually, and 13 paid holidays throughout the calendar year, depending on hire date. Employees may also take up to 12 weeks of paid or unpaid [parental/disability/emergency/etc.] leave, if eligible.

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