Manager, Marketing – CeraVe

Job Title:

Manager, Marketing – Cera Ve US

Division: L’Oréal Dermatological Beauty

Location:

10 Hudson Yards, New York, NY / Hybrid

Reports To:

Assistant Vice President, Marketing, Cera Ve US

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.

Our brands portfolio includes Cera Ve, La Roche-Posay, Vichy, Skin Ceuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

The Marketing Manager for Cera Ve US is responsible for driving brand growth and market share by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence for the acne franchise, as well as serve as the brand liaison with key Drug & Grocery channel retail accounts.

• Acne Franchise Lead: execute national marketing plan and lead activations to build core, strategic segments for the brand.
• Work intimately with agency partners and cross-functional Media and Brand Engagement teams to create and execute breakthrough consumer communications in all touchpoints to drive best-in-class go-to-market plans.
• Work with sales team and retailers to gain / improve distribution and assortment and ensure seamless execution of marketing strategy in the retail environment.
• Proactively conduct market research and uncover insights to inform franchise strategy, including ongoing evaluation of the competitive landscape.
• Partner with medical team to implement strategies that will gain share of recommendations.
• Own and manage forecasting and business performance, as well as production plans, tracking any opportunities and risks that could impact business.
• Partner with global and serve as the lead on innovation in the US, influence product development and claims to optimize launches for the US market.
• Drug & Grocery Channel Brand Support: assist in leading marketing efforts and act as the liaison between brand and national account director.
• Ensure customer strategy and programs align with national brand objectives and product focuses.
• Work closely with national account director to drive strategic programs and initiatives to grow business and meet budget.
• Lead creative execution of customer marketing initiatives including print, digital, and POS materials.
• Represent brand at Drug channel account meetings.

• Bachelor’s degree required.
• 4+ years of Consumer Packaged Goods (CPG) or related marketing/brand management experience.
• Marketing experience to include strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development. A deep understanding of consumer centricity and omni-channel activations are a must.
• Systems proficiency (i.e. Nielsen, Excel, PowerPoint, Word & DPM)
• Strong data analysis skills- i.e. competitive, US market, sales
• Excellent communication skills with ability to present effectively, foster open communication, listening effectively to others and prepare effective written communications and presentations.
• Demonstrated ability to build collaborative relationships across functional areas of the business.
• Strong execution skills and attention to detail.
• Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
• Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others.
• Up to 15% travel may be required for this role with potential of overnight stays.

As an integral part of our culture at L’Oréal,…