Associate, Planning

Job Description

The Media Planner is the daily focal point for the account and reports to a Senior Associate or. The role steers tactical communications planning, provides mid-level recommendations to senior media teams, and maintains daily responsibility for assigned accounts while aligning with the client’s business and marketing goals.

• Aid in the creation of client media communication plan goals
• Create and maintain media plans, flowcharts, buying guidelines, testing plans, results analysis, budget summaries, plan delivery, and reports
• Contribute to all communication opportunities relevant to assigned brand/category
• Write POVs and evaluate new media types and outlets
• Support the Communications Planning Supervisor in collecting and evaluating syndicated consumer and media usage information
• Compile reports of competitive market and media information for each brand or category
• Serve as the primary contact with client media staff and brand staff on media issues
• Oversee the work of Assistant Communication Planners, ensuring error-free deliverables

• Manage daily client interaction and set expectations for deliverables
• Advise clients on integrating media into advertising and marketing programs
• Grow business opportunities within current clients
• Inform clients and team of new opportunities or issues
• Lead and participate in face‑to‑face client and vendor meetings
• Build relationships with internal and external teams
• Produce well‑considered ideas and solutions

• Bachelor’s Degree
• 0‑2 years of integrated media planning experience and familiarity with the media process
• 0‑2 years of experience with analytical and online research tools such as Nielsen, @Plan, Ad Relevance, etc.
• Interest and familiarity with media planning

The anticipated salary range for this position is $39,000‑$52,962.

Medical, dental, vision, 401(k) matching, paid time off, and other benefits are available. For more information regarding dentsu benefits, please visit

New York

Carat

Full time

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth, or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

We provide reasonable accommodation for individuals with disabilities and disabled veterans. If you need an accommodation because of a disability, please send an e-mail to Appli