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Global Marketing Manager

Job in New York, New York County, New York, 10261, USA
Listing for: Beautypackaging
Full Time position
Listed on 2026-01-16
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Branding Specialist / Ambassador
Job Description & How to Apply Below
Location: New York

About CND:

Nails. Fashion. Beauty. Through a unique mix of color, fashion and inspiration, CND puts the power of beautiful nails in your hands. The creators of SHELLAC, CND started a revolution in nail services, creating an entirely new category. As a global leader in professional nail products, CND is deeply committed to advancing the state of the industry.

Basic Function:

Great opportunity for a seasoned, entrepreneurial marketing manager with a passion for product! The ideal candidate will have experience in a technical category such as skincare, haircare or haircolor with a focus on global marketing and product development. Strong analytical skills, strategic thinking and attention to detail are a must; creativity is a plus. Five or more years’ experience required. Join this small but dynamic team based in NYC and grow your expertise while working in a collaborative environment.

Major Duties:

  • Identifies consumer, salon, and technological insights and trends
  • Builds, maintains and protects the brand DNA while driving innovation
  • Fosters collaborative relationships with Domestic and International Marketing
  • Generates innovative product ideas and concepts that will continue to feed the future pipeline of brand growth
  • Leads the development process including product positioning, formulation, packaging, and pricing
  • Assists in development of category strategy, branding and advertising/communication
  • Evaluates and identifies cost savings, improvements and other ongoing initiatives to contribute growth and value to the bottom line of the organization
  • Supports management of the brand support budget
  • Support the management of the brand P&L in partnership with local markets
  • Conducts market research (Focus Groups, Surveys, Competitive Analysis) and identifies areas of focus
  • Co-manage and develop a Marketing Associate
  • Job Requirements:

  • Bachelor degree required
  • Related work experience 5-7 years; language and international experience is a plus
  • Self-starter and entrepreneurial
  • Must be ‘hands-on’ and get involved with the details.
  • Development experience preferred
  • Able to demonstrate leadership and ownership of projects
  • Strong communication skills
  • Highly conceptual with strong affinity for aesthetics
  • A passion, curiosity and natural interest for beauty
  • #J-18808-Ljbffr
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