Director, Analytics

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry.

And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

The Director, Media Analytics and Insights will be central in driving analytic insights and strategic thinking for a specific Spark Foundry account. They will be the key contact for the client on media strategy/performance and will provide recommendations for both direct response and awareness/consideration campaigns. This position will be responsible for ensuring that data and continuous test and learn approaches are implemented and used to drive client’s media objectives.

This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, proficiency at problem solving, and an in-depth understanding of digital media and technology. The candidate must have a proven track record of data-rich analyses, be a team player, and be responsible in a client service environment.

• Use data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure
• Use all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives
• Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization
• Recommend and drive implementation and use a multi-touchpoint attribution models as required
• Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
• Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to enhance performance
• Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients’ business objectives – develop test design including hypothesis development, cell design and sample size calculation as required
• Design and manage measurement systems for data capture and reporting
• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies
• Identification, assessment, and managing implementation of data sources and tracking solutions
• Identification, assessment, and managing implementation of technologies relevant to client’s business
• Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and…