Ugg NA Retail Events & Manager - UGG

Ugg NA Retail Events & Experiences Manager - UGG

Job Title:

NA Retail Events & Experiences Manager - UGG

Reports to:

Director, UGG Brand Marketing, North America

Location:

New York, NY (Hybrid)

Ugg North America is on a mission to make self-expression comfortable for all. As the Retail Events & Experiences Manager, you’ll play a hands‑on role in leading the strategy and execution of UGG North America’s retail and experiential programs. You’ll bring brand ideas to life through immersive moments‑in‑store events, takeovers, pop‑ups, press previews, influencer dinners that drive connection, buzz, and relevance across our dynamic market.

We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can come as they are.

• Lead planning and execution of regional brand experiences and events across key markets and stories in the seasonal marketing calendar
• Partner closely with Retail leadership and store teams for seamless activation planning, onboarding, communication, training, and day‑of event readiness
• Collaborate with cross‑functional North America teams to deliver activations supporting product launches, collaborations, and cultural events
• Support integrated channel strategy for events, ensuring consistent messaging and awareness through brand and partner channels
• Manage external agencies and vendors for event design, production, logistics, and execution
• Oversee timelines, budgets, run‑of‑shows, and vendor communications for seamless event execution
• Build strategic annual calendar of sustained programming and animations to foster community connection, traffic, and conversion
• Support talent and influencer guest experience during key activations
• Assist in developing event recaps, performance reporting, and best practice documentation
• Partner with internal stakeholders on content capture and usage plans for social, PR, and paid channels

• Curious and collaborative team player with 6‑8 years of experience in event marketing, brand activations, experiential, or related fields
• Confident project leader, able to manage all aspects of a project end to end, internally and with external partners
• Passionate about culture, community, and creating memorable brand moments
• Bring a roster of event/production agencies, producers, and partners for various project needs
• Familiar with event logistics, vendor coordination, and on‑the‑ground execution
• Highly organized and detail‑oriented, able to manage multiple moving parts and timelines
• Proactive, solution‑oriented, and calm under pressure
• Interested in fashion, lifestyle, or culturally driven brands with an eye for emerging trends
• Comfortable working cross‑functionally and supporting senior team members
• Ability to travel up to 25% for necessary key market activations and internal meetings

• Competitive Pay and Bonuses – a range of competitive compensation programs to foster career development and reward success
• Financial Planning and Well‑being – support to help employees achieve financial goals
• Time Away from Work – flexibility for family, health, or recharge needs
• Extras, Discounts and Perks – generous discounts and community‑based programs for our team
• Growth and Development – extensive opportunities for personal and professional development
• Health and Wellness – comprehensive health and wellness programs and offerings

$110,000 - $120,000
Salary range reflects the minimum and maximum target for new hire salaries for this role in New York, NY. Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, military or veteran status, disability, or any other protected characteristic.