Head of Brand Strategy

Tradeweb is a global leader in electronic trading for rates, credit, equities, and money markets. With more than 3,000 clients in over 85 countries, the firm powers efficient, multi‑asset trading on a global scale. We recently achieved over $2.2 trillion in average daily trading volume, topping $2.5 trillion in the first quarter of 2025.

Since our IPO in 2019, Tradeweb has completed four acquisitions, doubled revenue, and recorded 25 consecutive years of record revenue. The company was named one of Forbes 2024 “America’s Best Companies” and one of U.S. News & World Report’s “Best Financial Services Companies to Work For.” Tradeweb markets itself as a proud EEO employer of minorities, females, protected veterans, disabled individuals, and a participant in affirmative action.

** Mission**:
Move first and never stop. Collaborate with clients to build solutions that drive efficiency, connectivity, and transparency in electronic trading.

The Director of Brand Strategy joins Tradeweb’s global Marketing team and plays a central role in ensuring brand cohesion across regions, product lines, and market touchpoints. The position is newly created to support rapid expansion into new regions and product areas.

• Develop and articulate a comprehensive brand strategy aligned with corporate goals and objectives.
• Define and socialize the brand’s unique value proposition, positioning, and differentiation.
• Create clear brand messaging guidelines across all communication channels.
• Collaborate with market research teams and agencies to identify market trends, customer behaviors, and opportunities for differentiation.
• Define and develop brand architecture that clearly articulates the relationship between sub‑brands and the corporate brand.
• Create brand architecture guidelines for naming, consolidating, retiring or integrating sub‑brands.
• Develop strategies and plans for integrating brands during mergers or acquisitions.
• Educate global marketing and product teams on brand architecture and guidelines.
• Collaborate with external agencies and partners to execute brand‑related projects.
• Form partnerships with internal stakeholders to ensure creative expression aligns with the brand.
• Partner with creative teams to develop digital assets such as templates, logos, email signatures, typography, and imagery repositories.
• Develop and maintain mechanisms for continuous brand compliance.
• Ensure new products, services or brands align with overall brand strategy and architecture.
• Create initiatives that reinforce the brand’s purpose internally and support employee engagement.
• Establish clear, measurable objectives for brand health and align them with business goals.
• Define KPIs and other metrics to measure effectiveness of brand strategy.
• Communicate brand health findings and progress to marketing and non‑marketing leaders on a regular cadence.

• 10+ years’ experience in brand development, marketing, or brand strategy, preferably in financial or fintech markets.
• Demonstrated knowledge of brand strategy planning and execution.
• Ability to balance logical strategic thinking with adaptive, fast‑paced execution.
• Deep understanding of people and culture, translating customer insights into actionable brand strategies.
• Experience collaborating with diverse teams to translate brand strategy into execution.
• Background in presenting to senior management.
• Ability to translate quantitative data into qualitative insights and effective strategies.

Tradeweb offers competitive benefits and a hybrid work environment:

• Health Insurance
  :
  Highly competitive medical, dental, and vision programs.
• Hybrid Environment
  :
  Flexible work in office and from home.
• Health Care and Dependent Care Flexible Spending Accounts
  :
  Pre‑tax elections for eligible health and dependent day‑care expenses.
• Maven Family Building Benefit
  :
  Support for fertility, adoption, surrogacy, and pediatrics up to age 10, plus $10,000 lifetime reimbursement toward related expenses.
• 401(k) Savings Plan
  :
  Immediate eligibility with up to 75% of compensation contributed; 100% match of the first 4% of employee contributions.
• Current pay range for this role in New York City: $175,000 – $305,000 per year, determined by qualifications, market data, location, and internal guidelines.

• Pre‑Tax Commuter Benefits Program
• ARAG Legal Services
• Employee Assistance Program
• Tuition Reimbursement
• Financial Wellness Tools
• Travel Assistance Benefits
• Pet Insurance
• Wellness Perks
• Paid Time Off and Parental Leave

• Director

• Full‑time

• Marketing