Manager, Content & Storytelling

Description

The Manager, Content & Storytelling leads GMHC's content production across channels. This senior, hands‑on role owns the editorial calendar and writes and edits high‑visibility content, including newsletters, blogs, marketing emails, fundraising appeals, direct response campaigns, press materials, and website copy.

This role also leads content for the website redesign, working closely with Digital & Social, Creative Strategy, and Development teams. A key responsibility is bringing fundraising and direct response writing in‑house, partnering with Development on donor communications, appeals, and campaign narratives.

This is a hands‑on writing role. It requires strong judgment, comfort with approvals, and the ability to bring ideas forward and execute quickly.

Write and edit content on a monthly and weekly cadence, including:

• Organization newsletter
• Website blogs and feature stories
• Marketing emails and campaign copy
• Direct response fundraising appeals
• Donor communications and stewardship content
• Program impact content
• Event recaps and promotions
• Leadership communications (remarks, bylines, Linked In drafts)

• Draft op‑eds or thought leadership pieces when appropriate.
• Turn complex program updates into clear, people‑centered stories.
• Ensure content is accurate, sensitive, and aligned with GMHC values.

• Write press releases for organizational announcements, events, and campaigns.
• Draft media pitches and talking points as needed.
• Support VP Communications with media materials and rapid‑response content.

• Write direct response fundraising copy for mail and digital campaigns.
• Partner with Development on appeal strategy, messaging, and donor segmentation.
• Draft development emails including cultivation, solicitation, and stewardship sequences.
• Write campaign narratives for major fundraising initiatives including AIDS Walk New York.

• Own and maintain editorial calendar across web, email, newsletter, and major campaigns.
• Coordinate inputs from across the organization to keep content moving.
• Edit and strengthen draft content from other writers to ensure one consistent voice.
• Build light templates and tools to make content intake easier for staff.

• Lead the content side of the website redesign.
• Conduct a content audit to identify what to keep, cut, or rewrite.
• Draft and revise copy for core pages (About, Programs, Services, Get Involved, Events, Donate, FAQs, etc.).
• Create clear copy decks for review and approvals.
• Partner with Digital & Social on SEO basics and page structure.
• Support content migration and QA before launch.

• Work with Digital & Social to package long‑form content into social and email formats.
• Partner with Creative Strategy to align copy with visuals and brand voice.
• Collaborate with Development on appeals, donor updates, and campaign narratives.
• Coordinate with Programs and other relevant departments to surface stories and ensure accuracy.

• Manage review and approval workflows.
• Apply stigma‑free, people‑first, and inclusive language in all content.
• Maintain accessibility and clarity standards across formats.

• Supervise interns or contractors as needed, with clear feedback and support.
• Manage multiple projects at once and meet deadlines without sacrificing quality.
• Communicate timeline risks early.

• Bring forward story ideas and content opportunities proactively.
• Stay current on content trends and nonprofit best practices.
• Recommend simple improvements to strengthen reach and clarity.

Requirements

• 6–8 years of professional writing and editing experience, ideally in nonprofit, public health, or social justice settings.
• Strong portfolio showing range across web, email, newsletter, and fundraising content.
• Demonstrated experience writing direct response fundraising copy.
• Proven ability to own deadlines and produce high‑quality work with minimal oversight.
• Ex…